Murphy's Naturals: Scrolling Alert
Brand
Date
Apr 2026
Description
Murphy’s Naturals explores the intersection of digital fatigue and outdoor living in its latest commercial, Scrolling Alert. Developed by agency Fitzco, the vertical video utilizes kinetic motion graphics to deliver a sharp, text-heavy narrative focused on the impact of excessive screen time. The project maintains a clean aesthetic, leveraging high-contrast typography against a monochromatic background to drive engagement. The sequence concludes with a product reveal, grounding the digital-first creative in the brand’s physical mosquito repellent incense and spray offerings.
Style
Vertical, Commercial, Clean, Graphic
Techniques
Motion Graphics
Industries
Color
Forest Green
Lime
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.