Murphy's Naturals
Scrolling Alert
Brand
ProjectScrolling Alert
Date
Apr 2026
Description
Murphy's Naturals addresses digital burnout with its 'Scrolling Alert' campaign. The vertical commercial leans into a minimalist aesthetic, pairing clean motion graphics with an anchored message regarding screen time. Produced by agency Fitzco, the film uses a stark, high-contrast visual approach. Graphic, animated green text scrolls across a solid dark green background before revealing the brand's mosquito repellent incense and spray products in the final sequence.
Style
Vertical, Commercial, Clean, Graphic
Techniques
Motion Graphics
Industries
Cosmetics
Color
Forest Green
Lime
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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