Murphy's Naturals
The Signs
Brand
ProjectThe Signs
Date
Apr 2026
Description
Murphy's Naturals presents 'The Signs,' a public awareness project developed with creative agency Fitzco. The campaign employs a humorous tone, featuring a character dressed in a park ranger uniform who guides viewers through the indicators of screen fatigue. Executed through a live-action technique, the project utilizes natural lighting to ground the performance in an outdoor park setting. The narrative centers on a ranger providing practical information while leaning into the visual aesthetic of a polished, cinematic production.
Style
Humorous, Horizontal, Cinematic, Polished
Techniques
Natural light
Industries
Public Awareness
Color
Forest Green
Amber
Lime
Background
Forest
Context
Brand Film / Corporate Video
Associated creatives
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