Murphy's Naturals
The Signs
Brand
ProjectThe Signs
Date
Apr 2026
Description
Murphy's Naturals addresses screen fatigue in this campaign, featuring a park ranger character who breaks down common symptoms in an outdoor setting. The project leverages a live-action technique to present the information through a humorous, approachable lens. Developed by creative agency Fitzco, the film utilizes natural light and a polished cinematic aesthetic to maintain a clear, informative focus as the lead character interacts with the environment.
Style
Humorous, Horizontal, Cinematic, Polished
Techniques
Natural light
Industries
Public Awareness
Color
Forest Green
Amber
Lime
Background
Forest
Context
Brand Film / Corporate Video
Associated creatives
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