Murphy's Naturals: The Signs
Brand
Date
Apr 2026
Description
Murphy’s Naturals tackles digital exhaustion in this awareness campaign, The Signs. Developed with creative agency Fitzco, the project features a park ranger character providing a humorous, educational guide to identifying the symptoms of screen fatigue. The spot utilizes a live-action technique, captured with polished, natural light to maintain an informative tone. Set against an outdoor landscape, the narrative frames common digital stressors as if they were trail markers for the modern era.
Style
Humorous, Horizontal, Cinematic, Polished
Techniques
Natural light
Industries
Color
Forest Green
Amber
Lime
Background
Forest
Context
Brand Film / Corporate Video
Associated creatives
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