Murphy's Naturals: Screentime vs Greentime
Brand
Date
Apr 2026
Description
Murphy's Naturals explores the balance between digital habits and outdoor activity in their latest commercial, Screentime vs Greentime. Developed in partnership with agency Fitzco, the project uses a direct-to-camera approach to highlight the contrast between indoor settings and residential yard environments. The film features a protagonist dressed in a scout-inspired uniform, guiding the viewer through the narrative. Executed with a live-action technique, the production maintains a warm visual tone throughout the spot.
Style
Vertical, Commercial, Warm
Industries
Color
Forest Green
Burnt Orange
Background
House
Context
TVC / TV Commercial
Associated creatives
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