Murphy's Naturals
Screentime vs Greentime
Brand
ProjectScreentime vs Greentime
Date
Apr 2026
Description
Murphy’s Naturals explores the balance between digital habits and outdoor activity in the 'Screentime vs Greentime' campaign. Developed alongside agency Fitzco, the commercial transitions from an indoor environment to a residential yard setting. The production utilizes live-action techniques to contrast the protagonist’s indoor monologue with his outdoor persona. Featuring a scout-inspired costume, the creative direction leans into a warm aesthetic while maintaining a vertical format for mobile-first engagement.
Style
Vertical, Commercial, Warm
Industries
Cosmetics
Color
Forest Green
Burnt Orange
Background
House
Context
TVC / TV Commercial
Associated creatives
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