Moschino
Moschino's playful, avant-garde luxury fashion and eyewear campaigns
Featured Moschino projects
This week's top Moschino projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Moschino · Lightning Strikes
Moschino brings a vibrant aesthetic to the screen in the cinematic commercial piece, 'Lightning Strikes.' The production leans into a nostalgic, mid-century atmosphere, set within a stylized retro diner complete with period-accurate props, counter seating, and menu boards. The narrative follows waitresses in colorful uniforms serving patrons, with the cast wearing apparel featuring distinct fried egg motifs and branded accessories. The project utilizes live-action techniques to emphasize the playful design language synonymous with the fashion house. Production for this spot was handled by Scheme Engine.
Project Moschino · Moschino Spring Summer 2026 Lookbook
The Moschino Spring Summer 2026 lookbook presents a collection deeply rooted in athletic iconography, placing garments within the context of gymnasiums and playgrounds. Photographed by Chris Rhodes under the creative direction of Adrian Appiolaza, the images utilize a clean, editorial aesthetic to highlight the textures of tailored blazers, graphic t-shirts, and structured sportswear. The styling by Nunzio Del Prete integrates elements such as oversized duffel bags and sports-inspired headgear, shifting between indoor locker rooms and outdoor park settings to frame the garments against a backdrop of vintage equipment and victory podiums. Utilizing natural light and analogue film techniques, the series maintains a consistent visual language that emphasises silhouette and detail. The production features casting by Julia Lange, with grooming by hair stylist Kei Terada and makeup artist Michiko Ikeda.
Project Moschino · Moschino F/W 2025 Campaign
Moschino presents its Fall/Winter 2025 campaign, a series of high-fashion imagery captured by photographer Tim Walker. Under the creative direction of Adrian Appiolaza, the project centers on avant-garde tailoring and eclectic styling, with an emphasis on asymmetric forms and bold floral layering. Execution leans into high-contrast visuals, utilising hard light to anchor the subjects against clean studio backdrops. The campaign features a cast including Betsy Gaghan, Rejoice Chuol, and Saunders, with art direction by Lina Kutsovskaya and styling by Alastair McKimm.
Project Moschino · Moschino Resort 2026
The Moschino Resort 2026 collection brings a playful, surreal sensibility to seasonal fashion, framed through a series of editorial lookbook images. The campaign, directed by Adrian Appiolaza, leans into unconventional set design, transporting the collection from clean, high-key studio environments to constructed desert canyons and domestic supermarket aisles. Photographer Chris Rhodes captures the garments—ranging from vibrant cloud-print denim to structured tailoring—with a focus on high-contrast textures and unexpected prop choices. Stylist Nunzio Del Prete balances the brand's distinct aesthetic with a mixture of sportswear silhouettes and accessories, grounded by casting from Julia Lange.
Project Moschino · Moschino Spring Summer 2025
Moschino presents its Spring Summer 2025 campaign, capturing a graphic sensibility that leans into mixed-media construction. Creative director Adrian Appiolaza orchestrates a visual narrative featuring model Gao Jie, who is set against a backdrop of tactile paper collages and bold, cut-out typography. Photographers Matt Jones and Suffo Moncloa frame the collection in a bright studio environment, utilizing clean lines and minimalist composition to emphasize the intricate, fringe-heavy detailing of the garments. The result is a high-end editorial series that balances structural geometry with fluid silhouettes.
Project Moschino · Moschino Fall/Winter 2024 Collezione 0
For the Fall/Winter 2024 Collezione 0, Moschino presents an editorial campaign that leans into sharp tailoring and structural silhouettes. Captured by photographer Stefano Galuzzi, the series frames the collection against diverse backdrops, ranging from decorative architectural metalwork to dense, curated shelves of millinery. Styling by Alastair McKimm brings a tactile quality to the imagery, emphasizing heavy wools, crisp shirting, and layered accessories. The aesthetic is defined by its clean, natural light, which anchors the candid, energetic movement of the models.
Project Moschino · Moschino F/W 25 Men's & Pre-Fall 2025 Lookbook
The Moschino F/W 25 Men's and Pre-Fall 2025 lookbook presents a diverse range of seasonal styles, blending classic tailoring with the brand's signature playful motifs. Photographed by Chris Rhodes under the creative direction of Adrian Appiolaza, the project spans a variety of settings, moving between high-contrast studio portraiture and environmental location shots in misty garden landscapes. The imagery leverages Editorial and Monochrome aesthetics, frequently utilizing direct flash to sharpen the textures of ornate lace, layered shearling, and patterned knitwear. Fashion editor Nunzio Del Prete curates a collection that bridges structured luxury with eclectic accessories, including miniature teacups and expansive pearl strands. The visual narrative is supported by grooming from hair stylist Kei Terada and makeup artist Michiko Ikeda, with casting overseen by Julia Lange. Throughout the series, the lookbook balances clean, minimalist backgrounds with ornate architectural interiors, ensuring the intricate craftsmanship of the garments remains the central focus.
Project Moschino · Moschino Collezione 02 S/S 25 Campaign
The Moschino Collezione 02 S/S 25 campaign translates brand heritage through a lens of graphic collage and structural interplay. Led by creative director Adrian Appiolaza and photographer Willy Vanderperre, the campaign utilises a clean, white studio environment to foreground a series of large-scale, printed paper props. These editorial elements, featuring bold typography and sketch-like illustrations, interact with the collection's monochromatic and nautically-inspired silhouettes. With fashion styling by Alastair McKimm and art direction from Mathias Augustyniak and Michael Amzalag, the imagery employs sharp lighting to accentuate textures, from pearl-embellished accessories to trompe l'oeil details. The production involves a collaborative team including hair by Louis Ghewy, makeup by Lynsey Alexander, casting by Julia Lange, and manicures by Miss Moji, collectively defining a conceptual and high-contrast editorial aesthetic.
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