Moschino

Feb 2025

The Moschino Collezione 02 S/S 25 campaign offers a graphic exploration of brand identity, pairing minimalist studio portraiture with large-scale printed ephemera. Under the creative direction of Adrian Appiolaza, the project features models engaging with oversized, torn posters and typography, creating a dynamic tension between the subject and abstract paper elements. Photographed by Willy Vanderperre, the campaign utilises clean, sharp lighting to emphasise the textures of monochromatic apparel and intricate accessories. Styling by Alastair McKimm integrates playful, conceptual motifs—such as sailor-inspired elements and trompe l'oeil details—within a consistent, stark white setting. The imagery, defined by its editorial focus and clean composition, prioritises a high-contrast visual language that centres the collection’s structural details.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign