Moschino: Moschino Collezione 02 S/S 25 Campaign

Feb 2025

The Moschino Collezione 02 S/S 25 campaign translates brand heritage through a lens of graphic collage and structural interplay. Led by creative director Adrian Appiolaza and photographer Willy Vanderperre, the campaign utilises a clean, white studio environment to foreground a series of large-scale, printed paper props. These editorial elements, featuring bold typography and sketch-like illustrations, interact with the collection's monochromatic and nautically-inspired silhouettes. With fashion styling by Alastair McKimm and art direction from Mathias Augustyniak and Michael Amzalag, the imagery employs sharp lighting to accentuate textures, from pearl-embellished accessories to trompe l'oeil details. The production involves a collaborative team including hair by Louis Ghewy, makeup by Lynsey Alexander, casting by Julia Lange, and manicures by Miss Moji, collectively defining a conceptual and high-contrast editorial aesthetic.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign