Moschino brings high-fashion sensibilities to the virtual realm in this collaborative project with The Sims. The campaign places live-action models within the game’s iconic domestic and social spaces, featuring stylized designer apparel including bold graphic garments and signature accessories.
Executed with a playful, digital-first approach, the work leans into a retro aesthetic that balances recognizable gaming environments with luxury fashion production. Post-production and VFX by 9iFX Studios facilitate the integration of these virtual spaces with the live-action footage, utilizing 3D render techniques to bridge the gap between digital art and high-fashion editorial.
