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Moschino

The Sims Campaign
Brand
Moschino
ProjectThe Sims Campaign
Date

May 2026

Description

Moschino brings high-fashion sensibilities to the virtual realm in this collaborative project with The Sims. The campaign places live-action models within the game’s iconic domestic and social spaces, featuring stylized designer apparel including bold graphic garments and signature accessories. Executed with a playful, digital-first approach, the work leans into a retro aesthetic that balances recognizable gaming environments with luxury fashion production. Post-production and VFX by 9iFX Studios facilitate the integration of these virtual spaces with the live-action footage, utilizing 3D render techniques to bridge the gap between digital art and high-fashion editorial.

Style

Horizontal, Commercial, Clean, Retro

Techniques

3D render / CGI, VFX / visual effects

Industries

Luxury Fashion Houses

Color
Jet Black
Golden Yellow
Pure White
Background

Set-dressed

Context

Advertising Campaign, Brand Film / Corporate Video

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