Moschino

Mar 2025

Moschino introduces the Spring Summer 2025 campaign, an editorial fashion project centered on the house's latest seasonal collection. Under the creative direction of Adrian Appiolaza, the campaign showcases a sculptural, tactile aesthetic defined by mixed-media collage elements. The visual narrative features model Gao Jie, captured in a clean, minimalist studio environment. The composition utilizes physical paper layers and bold, cut-out typography to frame the clothing, which emphasizes textural details such as heavy fringe and oversized silhouettes. Photographers Matt Jones and Suffo Moncloa employ bright, high-end lighting to accentuate the juxtaposition between the structural paper geometry and the fluid movement of the garments.

Editorial, Vertical, Clean, Minimalist

Collage

Luxury Fashion Houses

White Seamless

Advertising Campaign