MLS
Featured MLS projects
This week's top MLS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Apple TV, MLS · Capturing the clash of champions
Apple TV and MLS collaborated on this promotional film for the Leagues Cup, presenting a stylized interpretation of soccer competition. The production anchors the viewer in the energy of the sport, using dynamic live-action performance as a foundation for complex digital manipulation. The project features athletes rendered through intricate mosaic tile patterns. These forms fragment and dissolve into colorful particles, moving in sync with dramatic spotlighting and a grainy cinematic treatment. The visual narrative concludes by transitioning the athletes into a unified, branded mosaic sphere. With post-production and VFX handled by Analog, the piece utilizes advanced visual effects to bridge live-action performance and abstract motion design.
MLS · The Call
Major League Soccer highlights its "The Call" promotional campaign, featuring Magic Johnson in a series of virtual interactions with league players including Son Heung-Min, Diego Luna, and Joseph Paintsil. The project moves between office-based sequences and outdoor athletic settings, utilizing clean modern digital framing and professional graphic overlays to mimic video call interfaces. Produced by Visie Admin with creative support from LBB Admin, the campaign relies on a fast-paced, humorous narrative structure. The visuals contrast tight indoor framing with dynamic, low-angle shots captured in natural light, emphasizing a direct and energetic tone across both film and static assets.
MLS · Brand Architecture, Brand Identity, Brand Purpose & Positioning, Motion Design, Type Design
This comprehensive identity project for MLS NEXT PRO channels a clean, modern aesthetic to define the league's presence within the sports and gaming landscape. Developed by agency SYLVAIN, the work spans brand architecture, positioning, and type design, anchoring the visual system in a high-contrast athletic framework. The supporting motion design assets feature monochrome, live-action footage of players, utilising a low-key chiaroscuro lighting style to emphasise dynamic movement. By integrating bespoke type design with kinetic motion graphics, the project creates a sharp visual rhythm suited for sports entertainment.
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