MLS: The Call
Brand
Date
Feb 2026
Description
Major League Soccer highlights its "The Call" promotional campaign, featuring Magic Johnson in a series of virtual interactions with league players including Son Heung-Min, Diego Luna, and Joseph Paintsil. The project moves between office-based sequences and outdoor athletic settings, utilizing clean modern digital framing and professional graphic overlays to mimic video call interfaces. Produced by Visie Admin with creative support from LBB Admin, the campaign relies on a fast-paced, humorous narrative structure. The visuals contrast tight indoor framing with dynamic, low-angle shots captured in natural light, emphasizing a direct and energetic tone across both film and static assets.
Style
Commercial
Color
Jet Black
Associated creatives
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