MLS
The Call
Brand
ProjectThe Call
Date
Feb 2026
Description
The Call serves as a promotional campaign for MLS, featuring Magic Johnson alongside several league players, including Son Heung-Min, Diego Luna, and Joseph Paintsil. The project moves between an office setting and outdoor soccer pitches to establish its narrative, leaning into a humorous tone through a series of staged video call interactions. Technically, the campaign employs clean live-action techniques, utilizing professional graphic overlays that simulate video call interfaces. Additional campaign assets leverage natural light and low-angle framing to maintain a consistent, energetic aesthetic across both the video and static visual components.
Style
Commercial
Color
Jet Black
Associated creatives
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