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Apple TV, MLS: Capturing the clash of champions

Brands
Apple TV MLS
Date

Sep 2025

Description

Apple TV and MLS collaborated on this promotional film for the Leagues Cup, presenting a stylized interpretation of soccer competition. The production anchors the viewer in the energy of the sport, using dynamic live-action performance as a foundation for complex digital manipulation. The project features athletes rendered through intricate mosaic tile patterns. These forms fragment and dissolve into colorful particles, moving in sync with dramatic spotlighting and a grainy cinematic treatment. The visual narrative concludes by transitioning the athletes into a unified, branded mosaic sphere. With post-production and VFX handled by Analog, the piece utilizes advanced visual effects to bridge live-action performance and abstract motion design.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

VFX / visual effects

Industries
Streaming Platforms
Color
Jet Black
Cobalt
Burgundy
Context

TVC / TV Commercial

Associated creatives

Analog
AnalogPost Production / VFX
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