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·Brand Architecture, Brand Identity, Brand Purpose & Positioning, Motion Design, Type Design

MLS: Brand Architecture, Brand Identity, Brand Purpose & Positioning, Motion Design, Type Design

Brand

Date

Jan 2026

Description

This comprehensive identity project for MLS NEXT PRO channels a clean, modern aesthetic to define the league's presence within the sports and gaming landscape. Developed by agency SYLVAIN, the work spans brand architecture, positioning, and type design, anchoring the visual system in a high-contrast athletic framework. The supporting motion design assets feature monochrome, live-action footage of players, utilising a low-key chiaroscuro lighting style to emphasise dynamic movement. By integrating bespoke type design with kinetic motion graphics, the project creates a sharp visual rhythm suited for sports entertainment.

Style

Horizontal, Commercial, Action, Monochrome

Techniques

Low-key / chiaroscuro, Motion Graphics

Industries

Soccer

Color

Jet Black

Pure White

Background

Sports Venue

Context

Brand Film / Corporate Video

Associated creatives

SYLVAINAgency / Creative

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MLS: Brand Architecture, Brand Identity, Brand Purpose & Positioning, Motion Design, Type Design

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