MLS
Brand Architecture, Brand Identity, Brand Purpose & Positioning, Motion Design, Type Design
Brand
Date
Jan 2026
Description
This brand architecture and identity project for MLS NEXT PRO establishes a visual foundation for the professional soccer league. Developed by the creative agency SYLVAIN, the work encompasses brand positioning, motion design, and bespoke typography. The motion design assets translate these strategic elements into high-contrast, live-action sequences. Utilizing a monochrome palette and chiaroscuro lighting, the visual identity centers on the league's distinctive logo and type design to highlight athletic performance on the pitch.
Style
Horizontal, Commercial, Action, Monochrome
Techniques
Low-key / chiaroscuro, Motion Graphics
Industries
Soccer
Color
Jet Black
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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