Miss Sixty

Miss Sixty · Miss Sixty Fall 2026 Campaign

For the Miss Sixty Fall 2026 campaign, the iconic brand leans into a gritty, industrial elegance that redefines the intersection of luxury fashion houses and contemporary denim culture. Featuring Bella Hadid as the face of the collection, the imagery masterfully balances high-fashion polish with a raw, weathered aesthetic. Creative director Frederic Saint Parck orchestrates a vision that feels both nostalgic and forward-thinking, utilizing a striking split-tone palette of deep blue and dark maroon to frame the model against sculptural elements like massive metal ship anchors. Photographer Gabriel Moses employs a mix of natural light and precise studio strobe setups to emphasize the tactile contrast between supple leather jackets, distressed denim, and metallic hardware. The result is a high-concept cinematic fashion editorial that feels grounded yet aspirational. With expert styling by Mimi Cuttrell and Frederic Saint Parck, the campaign successfully elevates everyday denim into a statement of refined, moody sophistication. The intentional use of low-key and chiaroscuro lighting techniques highlights the silhouettes and textural details of the clothing, while the set design by Nicholas des Jardins grounds the narrative in a raw, studio-centric atmosphere. This portfolio piece stands as a masterclass in modern branding, perfectly capturing the confident, avant-garde spirit of the Miss Sixty label for the upcoming autumn season.

Miss Sixty · Miss Sixty Winter 2025 Campaign

Miss Sixty · Miss Sixty Fall 25 Campaign

The Miss Sixty Fall 25 campaign captures a bold, retro-inspired aesthetic within the fashion industry. The editorial photography, lensed by Carlijn Jacobs, utilizes saturated primary colors and high-contrast lighting to establish a distinctive, pop-art-inflected visual language. Through a series of studio settings featuring large-scale graphics and warm, amber-toned interiors, the imagery highlights a collection defined by denim layering and chunky metallic accessories. The production features talent Bella Hadid, with fashion editing and styling by Ib Kamara and art direction by Frederic Saint Parck. Technical execution focuses on a warm, analogue film aesthetic, complemented by set design from David White. Detailed hair styling by Syd Hayes and precise makeup artistry by Sam Visser frame the collection's nostalgic, mid-century references.

Miss Sixty · Miss Sixty Summer 25 Campaign

The Miss Sixty Summer 25 campaign captures a bold, polished commercial aesthetic through a series of editorial images featuring Bella Hadid. Photographed by Carlijn Jacobs, the production leans into a vibrant, saturated visual language that blends studio precision with sunlit, urban environments. Art direction by Frederic Saint Parck and fashion editing by Ib Kamara establish a defined style that incorporates 1960s-inspired silhouettes and stylized set design. The campaign utilizes a clean, warm-toned palette, ranging from immersive fruit-themed backdrops to exterior shots on city streets. The production relies on a consistent team including hair stylist Jawara, makeup artist Sam Visser, manicurist Dawn Sterling, and set designer David White to maintain a cohesive, high-end look across both studio and location settings. The imagery features a mix of natural light and studio techniques, incorporating elements like analogue film textures and dimensional graphic motifs.

Miss Sixty · Bella Hadid x Miss Sixty by Yasmine Diba

The Bella Hadid x Miss Sixty campaign serves as a high-octane homage to the Y2K era, masterfully blurring the line between high-fashion editorial and commercial nostalgia. Under the guidance of creative director Frederic Saint Parck, the project leans into a playful, self-referential narrative that positions Hadid alongside rigid, faceless mannequins, creating a surreal dialogue between the human subject and the commodity. Photographer Yasmine Diba captures this tension across varied environments, from the eerie quiet of deserted shopping mall corridors to the vibrant, intimate warmth of a classic diner setting. The visual language relies heavily on studio strobe lighting to sharpen the textures of signature light-wash denim and intricate star-shaped patches, ensuring the collection remains the focal point while maintaining a cinematic quality. With hair styling by Evanie Frausto—defined by voluminous blonde waves—and vivid blue eyeshadow by makeup artist Sam Visser, the project channels a distinctively retro aesthetic that feels both authentic and avant-garde. The synthesis of live-action technique and editorial minimalism reinforces the brand's identity as a leader in luxury fashion houses, transforming the retail experience into a cohesive, conceptual art piece. By integrating props like mechanical coin-operated horses and branded shopping bags, the campaign avoids conventional product placement, instead crafting a immersive, high-concept world that feels entirely at home within the modern digital-first fashion landscape.

Miss Sixty · Spring 26 x Bella Hadid

Miss Sixty presents its Spring 26 collection in a campaign film featuring Bella Hadid. The project focuses on utility-inspired apparel, showcasing a series of olive green military-style pieces and black leather lace-up boots. Produced by DIVISION UK with post-production from Trim Editing UK, the campaign channels a nostalgic aesthetic. The visual execution utilizes cinematic lighting and analogue-textured framing to highlight the collection's textures and detailed makeup looks.

Miss Sixty · Miss Sixty Spring-Summer 2026 Campaign

Miss Sixty explores a distressed aesthetic in its Spring-Summer 2026 campaign, featuring model Bella Hadid. The series centers on a contrast between polished tailoring and weathered, antique-inspired interiors, utilizing a moody, low-key lighting palette to frame the collection. The project is defined by its gritty, editorial approach. Creative execution centers on textures like dark carved wood, peeling plaster, and patterned textiles, captured through soft directional lighting by photographer Gabriel Moses, with styling by Frederic Saint Parck.

Miss Sixty · Spring 2025 Ad Campaign

For its Spring 2025 ad campaign, Miss Sixty leans into a surrealist, high-energy aesthetic that transforms the mundane aisles of a local supermarket into a vibrant playground for luxury fashion. Under the creative direction of Terry Xu and art direction by Frederic Saint Parck, the campaign captures model Bella Hadid in a series of hyper-saturated vignettes that blur the line between commercial retail and avant-garde editorial. With the sharp eye of photographer Carlijn Jacobs, the imagery utilizes studio strobe lighting to emphasize the juxtaposition of distressed denim and sleek, polished accessories against a backdrop of fresh produce and household goods. Stylist Ib Kamara expertly balances the collection’s bold graphic prints and low-rise silhouettes with eclectic layered bangles and scarves, grounding the high-fashion ensembles within the domestic setting. The work, bolstered by the precise set design of David White, creates a cohesive visual narrative that feels both playful and meticulously curated. By integrating live-action techniques and unexpected graphic elements, such as oversized hand motifs, the campaign succeeds in revitalizing classic denim tropes with a modern, rebellious spirit. This is a masterful display of fashion editorial work that proves, even amidst a sea of laundry detergent and neatly stacked fruit, the power of bold styling and precise composition remains the ultimate anchor for a luxury brand's seasonal identity.

Miss Sixty · Miss Sixty S/S 26

The Miss Sixty S/S 26 campaign is a masterclass in visual storytelling, effectively blurring the lines between high-fashion editorial and surrealist world-building. Under the creative direction of Frederic Saint Parck, who also led the fashion styling, the project leans into a Y2K-inspired aesthetic that feels both nostalgic and aggressively futuristic. Through a masterful interplay of cinematic techniques and 3D render/CGI environments, the brand transports its audience from volatile, volcanic landscapes glowing with molten orange light to hyper-manicured modernist villas punctuated by impossible pink foliage. Photographer Jeremy Soma captures these starkly different worlds with a sharp, high-contrast lens, emphasizing the tactile quality of the heavy-wash denim and intricate patterns that define the collection. The inclusion of live-action techniques alongside digital artistry allows for a dynamic tension, best seen in the urban street-racing motifs where cool blue neon casts a moody, atmospheric shadow over the models. Hair stylist Yumiko Hikage brings a rebellious edge to the casting, utilizing vibrant, unconventional hair colors—ranging from electric blue to platinum blonde—to anchor the high-fashion silhouettes. With structural contributions from set designer Frederick Asseo, the imagery transcends traditional lookbooks, reading as a cohesive, fever-dream narrative that celebrates the intersection of luxury fashion houses and youth-culture rebellion. It is a bold, polished effort that solidifies Miss Sixty as a force in contemporary visual branding.

Miss Sixty · Miss Sixty Spring 2026 Campaign

Miss Sixty · Miss Sixty x Ellen Von Unwerth

The Miss Sixty x Ellen von Unwerth collaboration presents a high-energy fashion campaign that leans into a surreal, winter-themed aesthetic. Captured through the lens of photographer Ellen von Unwerth, the series employs direct flash and saturated cool-toned lighting to create a distinct, theatrical atmosphere. The imagery blends playful, Y2K-inspired styling with elaborate set design, featuring artificial snow, retro props, and eclectic interior settings that oscillate between a lodge-like environment and stylized studio spaces. Art directors Aïcha Sommer and Frederic Saint Parck provide the conceptual framework, supported by the detailed production work of set designer Frederick Asseo. The visual narrative is enhanced by hair styling from Anastasiia Tymoshchuk, makeup by Carole Lasnier, and manicures by Nafissa Djabi. Models Elodie Safeno and Vakare Steputyte feature throughout the editorial, posing alongside eccentric props including polar bear statues, vintage refrigerators, and alpine-inspired backdrops, all unified by the project's signature saturated color palette.