Miss Sixty

Mar 2025

The Miss Sixty Summer 25 campaign captures a polished, editorial aesthetic through a series of studio and location-based visuals. Featuring model Bella Hadid, the campaign leans into a saturated, warm-toned palette that emphasizes the brand's contemporary fashion profile. Creative direction is led by art director Frederic Saint Parck, with fashion editing and styling by Ib Kamara and photography by Carlijn Jacobs. The production utilizes a blend of controlled studio environments and sunlit urban settings, incorporating analogue film techniques to create depth and texture. The imagery features diverse compositions, ranging from lifestyle-driven street shots to high-concept studio setups featuring oversized props. The core team includes hair stylist Jawara, makeup artist Sam Visser, manicurist Dawn Sterling, and set designer David White, who together execute a consistent, commercial visual language across the series.

Vertical, Commercial, Clean, Editorial

Luxury Fashion Houses

Advertising Campaign