Miss Sixty: Miss Sixty Summer 25 Campaign

Mar 2025

The Miss Sixty Summer 25 campaign captures a bold, polished commercial aesthetic through a series of editorial images featuring Bella Hadid. Photographed by Carlijn Jacobs, the production leans into a vibrant, saturated visual language that blends studio precision with sunlit, urban environments. Art direction by Frederic Saint Parck and fashion editing by Ib Kamara establish a defined style that incorporates 1960s-inspired silhouettes and stylized set design. The campaign utilizes a clean, warm-toned palette, ranging from immersive fruit-themed backdrops to exterior shots on city streets. The production relies on a consistent team including hair stylist Jawara, makeup artist Sam Visser, manicurist Dawn Sterling, and set designer David White to maintain a cohesive, high-end look across both studio and location settings. The imagery features a mix of natural light and studio techniques, incorporating elements like analogue film textures and dimensional graphic motifs.

Vertical, Commercial, Clean, Editorial

Advertising Campaign