Miss Sixty

Feb 2026

The Bella Hadid x Miss Sixty campaign serves as a high-octane homage to the Y2K era, masterfully blurring the line between high-fashion editorial and commercial nostalgia. Under the guidance of creative director Frederic Saint Parck, the project leans into a playful, self-referential narrative that positions Hadid alongside rigid, faceless mannequins, creating a surreal dialogue between the human subject and the commodity. Photographer Yasmine Diba captures this tension across varied environments, from the eerie quiet of deserted shopping mall corridors to the vibrant, intimate warmth of a classic diner setting. The visual language relies heavily on studio strobe lighting to sharpen the textures of signature light-wash denim and intricate star-shaped patches, ensuring the collection remains the focal point while maintaining a cinematic quality. With hair styling by Evanie Frausto—defined by voluminous blonde waves—and vivid blue eyeshadow by makeup artist Sam Visser, the project channels a distinctively retro aesthetic that feels both authentic and avant-garde. The synthesis of live-action technique and editorial minimalism reinforces the brand's identity as a leader in luxury fashion houses, transforming the retail experience into a cohesive, conceptual art piece. By integrating props like mechanical coin-operated horses and branded shopping bags, the campaign avoids conventional product placement, instead crafting a immersive, high-concept world that feels entirely at home within the modern digital-first fashion landscape.

Lifestyle, Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion