Miss Sixty

Jan 2026

The Miss Sixty S/S 26 campaign is a masterclass in visual storytelling, effectively blurring the lines between high-fashion editorial and surrealist world-building. Under the creative direction of Frederic Saint Parck, who also led the fashion styling, the project leans into a Y2K-inspired aesthetic that feels both nostalgic and aggressively futuristic. Through a masterful interplay of cinematic techniques and 3D render/CGI environments, the brand transports its audience from volatile, volcanic landscapes glowing with molten orange light to hyper-manicured modernist villas punctuated by impossible pink foliage. Photographer Jeremy Soma captures these starkly different worlds with a sharp, high-contrast lens, emphasizing the tactile quality of the heavy-wash denim and intricate patterns that define the collection. The inclusion of live-action techniques alongside digital artistry allows for a dynamic tension, best seen in the urban street-racing motifs where cool blue neon casts a moody, atmospheric shadow over the models. Hair stylist Yumiko Hikage brings a rebellious edge to the casting, utilizing vibrant, unconventional hair colors—ranging from electric blue to platinum blonde—to anchor the high-fashion silhouettes. With structural contributions from set designer Frederick Asseo, the imagery transcends traditional lookbooks, reading as a cohesive, fever-dream narrative that celebrates the intersection of luxury fashion houses and youth-culture rebellion. It is a bold, polished effort that solidifies Miss Sixty as a force in contemporary visual branding.

Editorial, Cinematic

Live-action Technique

Luxury Fashion Houses, Fashion