Model wearing denim outfit and white tights posing against a dramatic fiery sunset landscape backdrop for Miss Sixty.

Model in black tank top and dark baggy pants posing against a blurred urban street backdrop with cars

Two female models in denim outfits posing in a dramatic volcanic landscape under a fiery sunset sky for Miss Sixty.

Model with long blue hair wearing a denim strapless dress standing on a wet urban street at night with neon signs.

Two female models in matching denim outfits posing in front of a dramatic volcanic landscape at sunset.

Model wearing a matching denim jacket and flare trousers posing against a dramatic fiery landscape under a dark red sky

Model wearing pale green athleisure set standing on grass in front of a modern concrete house and surreal pink trees.

Two female models in fighting stances outdoors in an urban street setting for the Miss Sixty S/S 26 campaign.

Model with long light-blue hair wearing a white t-shirt and patterned trousers holding a flower on a surreal lawn with pink trees

Two female models pulling a heavy chain across a vibrant green lawn with surreal pink trees and a modernist white house in the background.

Model in a printed tank top and patterned denim flare pants posing on a lawn with surreal trees under a dusk sky

Two models posing in a dynamic combat stance outdoors with cars in the background for the Miss Sixty spring summer campaign

Miss Sixty Miss Sixty S/S 26 2026

About

The Miss Sixty S/S 26 campaign is a masterclass in visual storytelling, effectively blurring the lines between high-fashion editorial and surrealist world-building. Under the creative direction of Frederic Saint Parck, who also led the fashion styling, the project leans into a Y2K-inspired aesthetic that feels both nostalgic and aggressively futuristic. Through a masterful interplay of cinematic techniques and 3D render/CGI environments, the brand transports its audience from volatile, volcanic landscapes glowing with molten orange light to hyper-manicured modernist villas punctuated by impossible pink foliage. Photographer Jeremy Soma captures these starkly different worlds with a sharp, high-contrast lens, emphasizing the tactile quality of the heavy-wash denim and intricate patterns that define the collection. The inclusion of live-action techniques alongside digital artistry allows for a dynamic tension, best seen in the urban street-racing motifs where cool blue neon casts a moody, atmospheric shadow over the models. Hair stylist Yumiko Hikage brings a rebellious edge to the casting, utilizing vibrant, unconventional hair colors—ranging from electric blue to platinum blonde—to anchor the high-fashion silhouettes. With structural contributions from set designer Frederick Asseo, the imagery transcends traditional lookbooks, reading as a cohesive, fever-dream narrative that celebrates the intersection of luxury fashion houses and youth-culture rebellion. It is a bold, polished effort that solidifies Miss Sixty as a force in contemporary visual branding.