MERRELL
Find Your Trail
Brand
ProjectFind Your Trail
Date
Jan 2025
Description
Merrell’s 'Find Your Trail' campaign captures the quiet solitude of the outdoors. The commercial features a series of intimate, atmospheric sequences, shifting from tactile close-ups of hand-written letters to expansive vistas of calm lake shores and rugged, mountainous terrain. Utilizing natural light and a desaturated color palette, the film leans into a moody aesthetic that emphasizes the reflective nature of exploration. The production was managed by Superprime with representation from Rabbit.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Outdoor & Performance Apparel
Color
Navy
Medium Grey
Background
Lake
Context
Brand Film / Corporate Video
Associated creatives
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