MERRELL: Find Your Trail
Brand
Date
Jan 2025
Description
The 'Find Your Trail' campaign for Merrell captures the essence of exploration through a series of atmospheric vignettes. Focusing on the quiet connection between the individual and the landscape, the commercial highlights a journey along a tranquil lake shore set against a backdrop of mountains. Produced by Superprime, the work leans into a cinematic aesthetic, utilizing natural light and desaturated tones to create a reflective, grounded atmosphere. The live-action technique emphasizes tactile moments, from hand-written correspondence to the movement of water, framing the outdoor experience as both intimate and vast.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Navy
Medium Grey
Background
Lake
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.