Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering Cancer Center · This Is What We Do :60

Memorial Sloan Kettering Cancer Center presents 'This Is What We Do,' a brand film that captures the human experience of cancer recovery through a series of intimate vignettes. The project, developed in collaboration with R/GA Americas and Easy Mondays, centres on observational storytelling to frame the resilience of survivors in their everyday lives. Utilizing a cinematic monochrome aesthetic, the film relies on natural lighting and soft focus to maintain an authentic tone. The visuals transition between quiet domestic moments and outdoor scenes, such as a patient at a piano and a parent in a park setting, leaning into an analogue film quality to enhance the emotive portraiture.

Memorial Sloan Kettering Cancer Center · This Is What We Do :30

Memorial Sloan Kettering Cancer Center presents 'This Is What We Do :30,' a public awareness campaign that spotlights the relationship between clinical innovation and patient care. The spot leans into documentary-style storytelling to navigate the complexities of survival and medical research. Captured in monochrome, the project utilizes analogue film aesthetics to frame intimate portraits of patients alongside their physicians and researchers. The cinematography moves between home interiors and professional medical environments, grounding high-stakes clinical trials in personal narratives. Creative direction for the campaign was provided by R/GA Americas, with production handled by Easy Mondays.

Memorial Sloan Kettering Cancer Center · This Is What We Do | Katie :15

Memorial Sloan Kettering Cancer Center presents 'This Is What We Do | Katie', a 15-second commercial that focuses on the reality of patient-centered care. The film utilizes a documentary approach to capture the personal experience of a patient during treatment and moments spent with family. Developed in collaboration with agency partners R/GA Americas and production house Easy Mondays, the piece employs monochrome cinematography to maintain a focused, intimate visual narrative. The live-action technique transitions between clinical settings and candid outdoor scenes, emphasizing the personalized nature of the center's treatment approach.

Memorial Sloan Kettering Cancer Center · Working With Cancer

Memorial Sloan Kettering Cancer Center · Late