Jun 2026

Memorial Sloan Kettering Cancer Center presents an intimate 15-second commercial, "This Is What We Do | Katie," which highlights the impact of personalized cancer treatment. The project features a narrative-driven portrait of a patient navigating both clinical environments and quiet moments with family, rendered through monochrome cinematography. Produced by Easy Mondays in collaboration with agency R/GA Americas, the film utilizes a documentary-style approach to capture the subject's experience. The work leans into live-action technique to provide a grounded, observational look at the intersection of medical care and everyday life.

Documentary, Horizontal, Commercial, Monochrome

Public Awareness

TVC / TV Commercial, Brand Film / Corporate Video