Memorial Sloan Kettering Cancer Center
This Is What We Do | Katie :15
Jun 2026
Memorial Sloan Kettering Cancer Center presents 'This Is What We Do | Katie', a 15-second commercial that focuses on the reality of patient-centered care. The film utilizes a documentary approach to capture the personal experience of a patient during treatment and moments spent with family. Developed in collaboration with agency partners R/GA Americas and production house Easy Mondays, the piece employs monochrome cinematography to maintain a focused, intimate visual narrative. The live-action technique transitions between clinical settings and candid outdoor scenes, emphasizing the personalized nature of the center's treatment approach.
Documentary, Horizontal, Commercial, Monochrome
Public Awareness
TVC / TV Commercial, Brand Film / Corporate Video
