Memorial Sloan Kettering Cancer Center
This Is What We Do :30
ProjectThis Is What We Do :30
Date
Jun 2026
Description
Memorial Sloan Kettering Cancer Center explores the intersection of care and research in this documentary-style campaign, 'This Is What We Do :30'. The piece documents the relationships between patients, physicians, and medical researchers across a series of intimate portraits. Utilizing monochrome, analogue film cinematography, the project moves between clinical environments and domestic settings. Creative direction was led by R/GA Americas, with production handled by Easy Mondays.
Style
Documentary, Horizontal, Monochrome
Techniques
Analogue / film
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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