Marvel
Marvel's blockbuster campaigns, cross-media activations and cinematic universe storytelling
Featured Marvel projects
This week's top Marvel projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
CocaCola, Marvel · The Heroes
Coca-Cola and Marvel collaborate on 'The Heroes,' a commercial project that bridges live-action narrative with vibrant animation. The spot opens within the grounded, dimly lit setting of a comic book store before shifting into high-energy superhero sequences featuring city-wide combat and dynamic character movement. Produced with creative input from agencies Ogilvy North America and GUT, the project employs dramatic lighting and rich color contrast to define its visual identity. By blending live-action technique with layered VFX and stylized animation, the work creates a transition between the everyday world and a heightened cinematic aesthetic.
Marvel · "Dream On"
Marvel’s 'Dream On' commercial leans into the intersection of everyday suburban life and childhood imagination. Centered on an interaction between two generations, the narrative bridges a domestic setting with moments of outdoor play to explore the enduring appeal of superhero storytelling. Produced by 8th Street Productions with creative support from agency Scopely, the film utilizes natural light and a deliberate, warm cinematic color grading. The live-action technique emphasizes the nostalgic tone of the project, highlighting the connection between the reality of the present and the fantasy of the game.
Marvel, ESPN · Thunderbolts*
Marvel and ESPN collaborate on this promotional campaign for Thunderbolts, featuring a cross-promotional dialogue between Red Guardian and a civilian character. Directed by Stept Studios, the spot employs cinematic lighting to establish a grounded, domestic tone within a modern apartment setting. The piece utilizes live-action technique to blend character-specific hero branding with the aesthetic of everyday media advertising. By focusing on conversational framing and a casual interaction centered on sports-themed packaging, the project integrates narrative elements across broadcast and digital entertainment channels.
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