
Martini
Featured Martini projects
This week's top Martini projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Martini · Jonathan Bailey
Martini presents a cinematic brand campaign featuring actor Jonathan Bailey. Directed by Marie Schuller, the film captures the intersection of Mediterranean heritage and contemporary character-led storytelling. Set against Italian coastal vistas and historic architecture, the production utilizes dynamic drone footage and tracking shots to frame a vintage sports car on cliffside roads. The spot leans into an analogue film aesthetic, enhanced by warm, golden hour lighting that establishes a distinct visual rhythm across both exterior and interior sequences.
Martini · The Italian Choice
Martini presents The Italian Choice, a commercial project centering on the modern Italian aperitivo culture. The spot highlights the craft of cocktail preparation through detailed sequences of citrus preparation and liquid pours. The film leans into a vibrant aesthetic, utilizing warm color grading and live-action techniques to emphasize the texture of ingredients and glassware. Sharp editing transitions between active bar scenes and hero product shots, framed against marble surfaces and contemporary interior settings.
Martini · Off Script with Jonathan Bailey
Martini · Dare to Be
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