Martini: The Italian Choice
Brand
Date
Jan 2025
Description
Martini presents The Italian Choice, a commercial project centering on the modern Italian aperitivo culture. The spot highlights the craft of cocktail preparation through detailed sequences of citrus preparation and liquid pours. The film leans into a vibrant aesthetic, utilizing warm color grading and live-action techniques to emphasize the texture of ingredients and glassware. Sharp editing transitions between active bar scenes and hero product shots, framed against marble surfaces and contemporary interior settings.
Style
Horizontal, Commercial, Warm
Industries
Color
Crimson
Pure White
Jet Black
Background
Showroom
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.