Marc O'Polo
Featured Marc O'Polo projects
This week's top Marc O'Polo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Marc O'Polo · Marc O'Polo "Interview" FW24
Marc O'Polo's FW24 campaign, 'Interview', captures a grounded look at the brand’s latest collection. Featuring Gisele Bündchen, the film centres on an intimate reflection on nature, set against the backdrop of an expansive coastal landscape. The project leans into a documentary aesthetic, alternating between high-contrast black-and-white portraits and crisp natural-color sequences. By utilizing live-action technique and clean, natural light, the production focuses on the textures of the season's knit and linen apparel. Production was handled by Made In Germany, with post-production and VFX provided by Consulate.
Project Marc O'Polo · Marc O'Polo Festive Campaign
The Marc O'Polo Festive campaign features a series of studio portraits showcasing the brand's latest menswear collection. Photographed by Daniel Archer, the imagery leans into a moody aesthetic, pairing sharp tailoring with textured knitwear. Featuring model Louis Baines, the project utilizes a desaturated, monochrome palette across both commercial and editorial compositions. The execution incorporates soft directional lighting and snow-like bokeh effects to emphasize winter textures and structured silhouettes.
Project Marc O'Polo · Marc O'Polo Christmas 2025 Campaign
Marc O'Polo's Christmas 2025 campaign leans into a moody, atmospheric aesthetic for its seasonal fashion editorial. Photographed by Daniel Archer, the series centers on model Jing Huang, contrasting deep, dark backgrounds with vibrant scarlet red knitwear and structured monochromatic tailoring. The visual execution utilizes soft lighting and atmospheric set design—incorporating falling snow particles—to establish a festive yet refined narrative. The production features hair styling by Pål Berdahl and makeup artistry by Lauren Reynolds, with set design by Tobias Blackmore. The campaign was brought together under the executive production of Giorgio Tsintoukidis, with additional detail work provided by manicurist Sabrina Gayle.
Project Marc O'Polo · Marc O'Polo A/W 25
Marc O'Polo's Autumn/Winter 2025 menswear campaign centres on the seasonal shift toward heavy, layered cold-weather attire. Photographed by Mitchell O'Neil, the imagery highlights a collection defined by corduroy textures, knit sweaters, and hooded puffer jackets. Luka Tesic fronts the campaign, posing against clean studio backdrops. With set design by Tobias Blackmore, the series utilizes minimalist framing and soft, diffused lighting to accentuate the silhouettes of the outerwear. The project employs a refined, desaturated color palette and select monochrome compositions to focus on textile detail and winter tailoring.
Marc O'Polo · ft. Gisele Bündchen
Marc O'Polo's latest campaign, featuring Gisele Bündchen, captures a series of coastal vignettes that explore themes of nature and humanity. The film leans into an atmospheric, documentary-style approach, utilizing live-action footage layered with vintage-style grain to emphasize textures of chunky knitwear and outerwear. The project incorporates alternating black-and-white and desaturated color grading, grounding the visual narrative against the backdrop of ocean waves. Production was handled by Made In Germany FPS GmbH, with post-production and VFX services provided by Consulate.
Project Marc O'Polo · Marc O'Polo F/W 2025 Campaign
Marc O'Polo presents the Fall/Winter 2025 campaign featuring model Gisele Bündchen. Photographed by Lachlan Bailey, the imagery explores a mix of studio portraiture and rustic outdoor settings, leaning into earthy tones and natural light to showcase the collection's texture. The campaign features creative direction by Katharina Reichle, with styling by Géraldine Saglio. The execution balances clean, monochrome editorial aesthetics with commercial shots that emphasize a focus on material depth and relaxed silhouettes. Hair by Shay Ashual and makeup by Mark Carrasquillo complement the seasonal aesthetic.
Project Marc O'Polo · The holiday edit
Marc O'Polo's The Holiday Edit campaign features model Maartje Verhoef in a series of studio portraits that highlight seasonal textures and silhouettes. Photographed by Daniel Archer, the collection leans into a minimalist aesthetic with a focus on polished styling and structured garment detailing. The production utilizes a blend of monochrome and warm color palettes, emphasizing clean lines against neutral backdrops. Technical execution involves soft studio and natural light to elevate the fabric quality, ranging from silk shirts to plush outerwear. Hair styling by La Toya Velberg and makeup by Mathias van Hooff provide a refined look, with executive production by Giorgio Tsintoukidis.
Project Marc O'Polo · Saskia Diez Sunglasses Collaboration
The Saskia Diez sunglasses collaboration for Marc O'Polo is an editorial campaign that leans into a minimalist, aquatic aesthetic. Centered around a swimming pool setting, the series captures the eyewear through a lens of summer-focused textures, utilizing natural light and high-speed freeze techniques to emphasize water droplets and refractive patterns. Photographer Zoe Natale Mannella brings a distinct tactile quality to the imagery, with creative direction from Katharina Reichle guiding the clean, high-contrast composition. The campaign features models including Diogo Gomes and Lily Jean Harvey, who are captured both poolside and submerged, framing the collection against the shifting light of an outdoor environment.
Project Marc O'Polo · Marc O'Polo Summer 25 Campaign
Marc O'Polo’s Summer 25 campaign captures a relaxed, coastal aesthetic through a series of editorial-led lifestyle images. Featuring Gisele Bündchen, the project utilizes the interplay of natural light and earth-toned textiles to frame the season's collection against a shoreline setting. Photographer Lachlan Bailey leans into the warmth of the golden hour to highlight the collection's textures, supported by art direction from Katharina Reichle. Géraldine Saglio provides fashion styling, with hair by Shay Ashual and makeup by Mark Carrasquillo, creating a cohesive visual narrative across the campaign's commercial and editorial outputs.
Project Marc O'Polo · Fall-Winter 2026 Campaign
Marc O'Polo's Fall-Winter 2026 campaign features Gisele Bundchen in a series of intimate, editorial portraits that focus on the tactile qualities of the collection. Photographed by Lachlan Bailey, the imagery leans into a clean, minimalist aesthetic set against neutral backgrounds to highlight the layering and fabric textures of the seasonal attire. Throughout the campaign, the styling emphasizes casual elegance, blending utility jackets and knitwear with classic, relaxed silhouettes. The use of natural light and consistent warm tones creates a cohesive, domestic atmosphere that centres the brand's contemporary approach to fashion photography.
Marc O'Polo · Marc O'Polo "Collection" FW24
Marc O'Polo brings a moody, cinematic tone to its FW24 collection campaign. Featuring Gisele Bündchen, the film captures the brand's winter outerwear against a coastal backdrop, focusing on textured pieces like puffer jackets and long coats. The production, handled by Made In Germany, leans into a natural aesthetic through desaturated tones and an overcast, shoreline setting. Consulate oversaw post-production, maintaining a consistent atmosphere throughout the horizontal, analogue-inspired frames.
Project Marc O'Polo · Marc O'Polo pants collection
Marc O'Polo brings a masterclass in understated elegance to their latest campaign, showcasing a new pants collection that channels modern Scandinavian minimalism. Through the lens of photographer Magnus Lechner, the luxury fashion brand leans into a sophisticated, editorial aesthetic that prioritizes tactile texture and clean, deliberate compositions. The visuals feature model Paula Soares, whose presence anchors the collection in a grounded, authentic reality, further elevated by the refined hair styling of Uli Wissel. By utilizing a neutral, off-white color palette and soft, natural light, the campaign highlights the relaxed-fit silhouettes of the wide-leg trousers and button-down ensembles without unnecessary distraction. This commercial project masterfully balances the heritage of the Stockholm-based house with a contemporary, high-key sensibility. By focusing on the structural integrity of the garments and the quiet confidence of the wearer, the photography creates a cohesive, high-end narrative that feels both timeless and approachable. Every frame serves as a study in poise, using studio strobe lighting to emphasize the material quality of the beige coordinates. The result is a polished, professional lookbook that speaks to the conscious consumer, proving that the most powerful marketing is often found in the simplicity of form, the quality of the edit, and the purity of the light.
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