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Marc O'Polo

The holiday edit
Date

Nov 2024

Description

Marc O'Polo's The Holiday Edit campaign features model Maartje Verhoef in a series of studio-based portraits that emphasise garment texture and minimalist composition. The imagery is marked by a clean, editorial aesthetic, relying on directional lighting and a neutral palette to highlight seasonal silhouettes. The project was captured by photographer Daniel Archer, with executive production by Giorgio Tsintoukidis. The technical execution incorporates both monochrome and warm colour-graded tones, utilizing analogue film techniques to frame the collection's pieces against sparse backdrops. Hair styling by La Toya Velberg and makeup by Mathias van Hooff maintain a polished, understated look throughout the series.

Style

Editorial, Vertical, Clean

Color
Jet Black
Camel
Background

Grey Seamless

Context

Advertising Campaign

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