Marc O'Polo: Marc O'Polo Summer 25 Campaign
Brand
Date
Apr 2025
Description
Marc O'Polo’s Summer 25 campaign captures a relaxed, coastal aesthetic through a series of editorial-led lifestyle images. Featuring Gisele Bündchen, the project utilizes the interplay of natural light and earth-toned textiles to frame the season's collection against a shoreline setting. Photographer Lachlan Bailey leans into the warmth of the golden hour to highlight the collection's textures, supported by art direction from Katharina Reichle. Géraldine Saglio provides fashion styling, with hair by Shay Ashual and makeup by Mark Carrasquillo, creating a cohesive visual narrative across the campaign's commercial and editorial outputs.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Color
Cream
Background
Sandy Beach
Context
Advertising Campaign
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