Mackage
Featured Mackage projects
This week's top Mackage projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Mackage · Mackage S/S 2025 Campaign
The Mackage S/S 2025 campaign, photographed by Danielle Levitt, presents a seasonal collection against a backdrop of Mediterranean-inspired architecture and manicured garden landscapes. The editorial imagery leans into a polished, high-end aesthetic, utilizing natural light to emphasise the intricate textures and tailoring of the brand's utility coats, quilted outerwear, and leather pieces. Featuring actor Charlie Hunnam and model Stella Maxwell, the campaign transitions between intimate settings—such as a classic convertible and ornate stone water fountains—to showcase the versatility of the apparel. The series maintains a warm, clean visual language, documenting the collection across a variety of outdoor environments.
Project Mackage · Fall-Winter 2025 Campaign
The Mackage Fall-Winter 2025 campaign features a luxury fashion aesthetic, characterized by an intimate, wood-paneled library setting. The imagery, utilizing low-key chiaroscuro lighting and soft light, highlights the brand’s focus on leather outerwear and tailored silhouettes. The campaign features Charlie Hunnam and Stella Maxwell, who are positioned within the richly detailed interior. The compositions lean into a moody atmosphere, emphasizing texture and classic design elements throughout the series.
Project Mackage · CORE 2025
Mackage presents the CORE 2025 campaign, a series of fashion portraits showcasing the brand's latest collection. Featuring model Stella Maxwell, the campaign highlights structured outerwear, including hooded parkas and leather trench coats, captured through a lens of refined minimalism. The imagery utilizes controlled studio lighting and a textured charcoal backdrop to maintain a moody, high-end aesthetic. These vertical commercial compositions balance precise tailoring with clean lines, emphasizing the texture of the garments.
Project Mackage · Fall 2023 Ad Campaign
The Mackage Fall 2023 ad campaign masterfully leans into an aesthetic of editorial minimalism, positioning the luxury fashion house’s latest technical outerwear against the raw, untamed beauty of coastal landscapes. With creative direction from Eran Elfassy and evocative photography by Shayne Laverdiere, the project captures the tactile tension between high-gloss, quilted puffer jackets, structured leather bombers, and plush shearling. The campaign channels a moody, cinematic atmosphere, utilizing natural light and stark desert-to-shore settings to highlight the collection's robust silhouettes. Models Andreea Diaconu and Simon Nessmann anchor the frames with steady, composed gazes, allowing the interplay of textures—from reflective nylon to deep-pile fur—to remain the focal point. The execution benefits from precise styling by Corey Ng, with understated hair by Tsuki and clean, neutral makeup by Yumi Lee, ensuring the garments retain their high-end edge. By shifting between high-contrast monochrome portraits and wide, desaturated landscapes, the visual narrative utilizes techniques like 35mm film grain and chiaroscuro lighting to elevate the seasonal apparel. The resulting imagery reads as a sophisticated dialogue between urban structure and the sweeping, desolate horizon, perfectly encapsulating the brand's commitment to combining utility with an uncompromisingly modern, luxury fashion sensibility.
Project Mackage · 'Protect Your Craft' Fall 2024 Ad Campaign
The Fall 2024 Protect Your Craft campaign from luxury fashion house Mackage marks a compelling intersection of high-end outerwear and athletic performance, grounding the brand's sophisticated design language in the grit and movement of the sports world. By placing professional soccer athlete Joško Gvardiol in an environment defined by turf fields and urban city skylines, the campaign emphasizes the brand's core ethos of aesthetics that protect. Creative directors Eran Elfassy and Elisa Dahan successfully navigate the tension between functional apparel and editorial lifestyle photography, utilizing a cinematic visual narrative that brings a tactile sensibility to their signature quilted jackets and structured parkas. The imagery leans heavily into natural light and authentic outdoor settings, creating a cohesive visual thread that moves from static portraiture to dynamic action sequences. Techniques such as 35mm film aesthetics and live-action styling add a raw, documentary quality to the work, elevating it beyond traditional commercial standards. By bridging the gap between luxury fashion and the reality of an athlete's life, the project presents the garments as both tools for performance and essential elements of contemporary style. Every frame feels deliberate, carefully balancing the rugged textures of knit beanies and heavy outerwear against the expansive, blurred horizons of an urban cityscape, ultimately reinforcing the brand's commitment to both enduring quality and modern, sharp-edged relevance in the competitive luxury fashion market.
Project Mackage · "Protect Your Craft" Spring 2025 Ad Campaign
For the Protect Your Craft Spring 2025 campaign, Mackage masterfully translates its reputation for luxury technical outerwear into the world of performance sportswear. Set against the sun-drenched, manicured tennis courts and coastal horizons of Miami, Florida, the campaign channels a sense of effortless, high-end athleticism. Creative directors Eran Elfassy and Elisa Dahan cultivate a clean, editorial aesthetic that balances the brand's signature structural precision with the fluid movement of the game. Featuring professional tennis player Donna Vekić as the central talent, the imagery captures a dialogue between utility and elegance, emphasizing the tactile quality of the collection's quilted vests, hooded windbreakers, and technical track separates. The execution relies heavily on natural light, which highlights the crisp monochromatic white palettes and intentional pops of vibrant emerald green, grounding the technical fabrications in a lifestyle context that feels both aspirational and authentic. By framing the garments through a blend of candid motion and poised editorial portraiture, the campaign emphasizes the marriage of function and form. The result is a cohesive, lifestyle-driven visual story that positions Mackage as a dominant force in modern, elevated sportswear, effectively showcasing how the technical demands of the court can be seamlessly integrated into a sophisticated, everyday wardrobe without sacrificing style.
Project Mackage · Lookbook Spring/Summer 2024
The Spring/Summer 2024 lookbook for Mackage showcases the brand's latest menswear collection through a series of refined editorial portraits. The project features a mix of outdoor architectural settings and clean studio environments to highlight the seasonal apparel. Photography by Kane Ocean, art direction by Jed Tallo, and styling by Corey Ng emphasize the texture of the collection's leather and quilted garments. With a visual approach that balances structured tailoring and relaxed silhouettes, the lookbook utilizes a clean aesthetic, warm natural light, and sharp direct flash to define each ensemble. Model Karl-Yann Assah is featured throughout the campaign, presenting a monochromatic palette ranging from cream and sage green to vibrant blue tones.
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