Lynx
Featured Lynx projects
This week's top Lynx projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Lynx · Lynx New Zealand
Lynx New Zealand presents a character-driven commercial campaign exploring social dynamics within a suburban landscape. The narrative captures candid moments among teenagers across everyday settings, ranging from local basketball courts to neighborhood shops. Produced by Emotive Productions with creative agency Emotive Agency, the film utilizes an observational framing style. The production relies on natural light and live-action techniques to emphasize the interactions and banter within the cast.
Lynx · Dyson Daniels Fine Fragrance Holder
Lynx taps into the worlds of sports and lifestyle in this commercial campaign starring professional basketball player Dyson Daniels. The piece unfolds in a modern training facility where a product launch is presented, shifting from the unveiling of the campaign imagery to high-energy, cinematic sequences featuring the athlete. The project channels a sleek aesthetic through desaturated tones and dynamic lighting, grounding the fragrance promotion in an action-oriented visual language. Creative agency Thinkerbell developed the concept, with media planning support from Mindshare Australia.
Lynx · Lynx vs Fisher
Lynx vs Fisher presents a high-energy commercial campaign for the fragrance brand, utilizing a mix of live-action technique and surreal visual effects. The project navigates between polished studio product shots and fantastical, otherworldly environments. Produced by We Know Video with creative direction from agency Hello, the work features a distinct visual aesthetic that leans into a retro sensibility. Post-production and VFX were managed by Atmos Studios and Tim Wreyford, with media strategy provided by Mindshare and communications support from Forward PR.
Lynx · Cinema
Lynx expands its range with this commercial for the Cinema collection, showcasing a shift in product presentation. The film focuses on a lead character navigating a darkened movie theater, using a grainy visual texture to establish an atmosphere that leads into a clinical, bright product reveal for Cherry Spritz body spray. Developed by agency partners LOLA MullenLowe and IPG Global, the spot utilizes live-action techniques to bridge the gap between the theater environment and the bathroom setting. Sound design by Senstudio and Big Sync Music anchors the pacing, with production and post-production services handled by Tickle.
Lynx · Boxing
Lynx presents 'Boxing,' a high-energy campaign directed for the fragrance and beauty market. The commercial channels an intense, athletic atmosphere, moving from quiet locker room preparation to fast-paced sparring inside the ring. Utilizing live-action technique and gritty lighting, the production captures the environment of a training gym with cinematic focus. The narrative balances the intensity of the sport with a clear final product reveal of the Lynx whole body spray bottle. Creative development was led by agencies LOLA MullenLowe and IPG Global. Production services and post-production were handled by Tickle, with original sound design and music curation provided by Senstudio and Big Sync Music.
Lynx · Basket
Lynx presents 'Basket,' a commercial project centered on a high-energy basketball game set against an urban backdrop. Captured with live-action techniques, the film leans into a clean, realistic aesthetic defined by natural light. The production features creative collaboration from agencies LOLA MullenLowe and IPG Global, with production led by Czar BE and Tickle. Sound design and music composition for the project were managed by Senstudio and Big Sync Music. The final sequence highlights the fragrance range through clear, focused product shots.
Lynx · Catnip
The 'Catnip' campaign for Lynx introduces a fragrance-integrated outdoor installation situated within Crystal Palace Park. The project features a custom wooden billboard equipped with a targeted scent-delivery system, designed to explore sensory engagement within a public space. Produced by Canadá, the commercial utilizes a cinematic aesthetic that leans into documentary-style pacing. The piece incorporates drone footage and analogue film techniques, with heavy film grain overlays to create a nostalgic tone throughout the footage of park activity and structural assembly.
Lynx · Scratch & Sniff Billboard
Lynx expands its grooming campaign with a digital outdoor and social activation, the Scratch and Sniff Billboard project. This vertical commercial leans into a humorous, direct-to-camera style to highlight the ease of fragrance application. The spot features a sequence of relatable vignettes set in locker rooms and bathrooms, punctuated by onscreen typography and integrated graphic elements. Executed with a clean, live-action technique, the project was developed by agency LOLA Mullenlowe, with production support from LS Productions and The Producer, and media strategy led by Mindshare and Kinetic.
Lynx · Scented Love - Social Short Two - 30s
Lynx expands its Scented Love fragrance campaign with this 30-second social short. The project frames a live dating game segment within a stage environment, utilising red velvet curtains and warm stage lighting to create a focused, high-energy atmosphere for the participants. Produced by Low Kii with creative oversight from agency Hello, the vertical-format video leans into a lifestyle aesthetic. The execution captures a conversational, unscripted dynamic between talent, balancing clean live-action techniques with a specific branded set design intended for social media platforms.
Lynx · Scented Love - Social Short One - 15s
Lynx expands its digital presence with 'Scented Love', a 15-second social short designed for platform-native viewing. The campaign features participants engaging in unscripted conversations on a stage set against a dramatic red curtain backdrop. Produced by Low Kii with creative direction from Hello, the project leans into a social-first aesthetic. The live-action technique uses dynamic framing and red neon accents to create a high-contrast visual environment. Mindshare Australia supported the media delivery for this fragrance industry short.
Lynx · Scented Love - Social Short Three - 15s
Lynx expands its Scented Love campaign with this 15-second social short designed for mobile-first audiences. The film centers on a dating game show scenario, capturing a conversational exchange between two participants on a stage defined by draped curtains and neon signage. Produced by Low Kii with creative oversight from Hello and media strategy by Mindshare Australia, the spot utilizes vertical framing and live-action techniques to integrate the brand narrative within a social-native format. The aesthetic leans into a high-contrast palette, accentuating the set design during the sequences.
Lynx · Scented Love - 60s Highlights
Lynx expands its presence in the fragrance and beauty space with the Scented Love campaign. This 60-second highlight reel documents the brand-produced dating show, capturing live-action segments that lean into a theatrical aesthetic. Featuring a duo of hosts on a stage framed by heavy red curtains and neon signage, the production utilizes dramatic lighting to maintain a vibrant, high-energy atmosphere. The creative direction was led by Hello, with production support from Low Kii and media execution handled by Mindshare Australia.
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