Lynx expands its presence in the fragrance and beauty space with the Scented Love campaign. This 60-second highlight reel documents the brand-produced dating show, capturing live-action segments that lean into a theatrical aesthetic.
Featuring a duo of hosts on a stage framed by heavy red curtains and neon signage, the production utilizes dramatic lighting to maintain a vibrant, high-energy atmosphere. The creative direction was led by Hello, with production support from Low Kii and media execution handled by Mindshare Australia.
