The 'Catnip' campaign for Lynx introduces a fragrance-integrated outdoor installation situated within Crystal Palace Park. The project features a custom wooden billboard equipped with a targeted scent-delivery system, designed to explore sensory engagement within a public space.
Produced by Canadá, the commercial utilizes a cinematic aesthetic that leans into documentary-style pacing. The piece incorporates drone footage and analogue film techniques, with heavy film grain overlays to create a nostalgic tone throughout the footage of park activity and structural assembly.
