Lyka

Lyka · Poo Glorious Poo - Claims

Lyka explores canine wellness in their 'Poo Glorious Poo' commercial, a project that highlights the intersection of pet nutrition and pet health. The film features a vibrant, rhythmic sequence of people and dogs interacting in a park setting. Directed through Good Oil, the production relies on natural light and an energetic live-action technique to capture the movement. 72andSunny Sydney led the creative direction, complemented by a bespoke score from Elliot Wheeler at Turning Studios, while Alchemy One managed the media strategy.

Lyka · Poo Glorious Poo - Reviews

Lyka’s 'Poo Glorious Poo - Reviews' campaign highlights customer sentiment for the CPG brand through a series of energetic, testimonial-driven vignettes. The commercial leans into a warm aesthetic, capturing outdoor moments with pets and their owners in a sunlit garden setting. Created by agency 72andSunny Sydney with production by Good Oil, the work utilizes live-action technique to translate user reviews into visual storytelling. The project incorporates natural light and golden hour tones to establish its atmosphere, accompanied by a custom soundscape composed by Elliot Wheeler.

Lyka · Poo Glorious Poo - Hero

Lyka introduces a new campaign, Poo Glorious Poo, a commercial project developed by 72andSunny Sydney that focuses on the daily interaction between a dog and its owner. The narrative plays out in an outdoor park setting, captured with warm grading and natural light to maintain an approachable aesthetic. The film utilizes live-action technique to highlight organic moments between the dog and its environment. With production by Good Oil and sound design by Elliot Wheeler at Turning Studios, the campaign maintains a consistent visual tone across its horizontal framing.

Lyka · The Brutal Pick-Up