Lyka: Poo Glorious Poo - Hero
Brand
Date
May 2026
Description
Lyka introduces a new campaign, Poo Glorious Poo, a commercial project developed by 72andSunny Sydney that focuses on the daily interaction between a dog and its owner. The narrative plays out in an outdoor park setting, captured with warm grading and natural light to maintain an approachable aesthetic. The film utilizes live-action technique to highlight organic moments between the dog and its environment. With production by Good Oil and sound design by Elliot Wheeler at Turning Studios, the campaign maintains a consistent visual tone across its horizontal framing.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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