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Lyka: Poo Glorious Poo - Hero

Brand
Date

May 2026

Description

Lyka introduces a new campaign, Poo Glorious Poo, a commercial project developed by 72andSunny Sydney that focuses on the daily interaction between a dog and its owner. The narrative plays out in an outdoor park setting, captured with warm grading and natural light to maintain an approachable aesthetic. The film utilizes live-action technique to highlight organic moments between the dog and its environment. With production by Good Oil and sound design by Elliot Wheeler at Turning Studios, the campaign maintains a consistent visual tone across its horizontal framing.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Color
Navy
Pure White
Background

Park

Context

Advertising Campaign, TVC / TV Commercial

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