Lyka
Poo Glorious Poo - Hero
Brand
ProjectPoo Glorious Poo - Hero
Date
May 2026
Description
Lyka’s 'Poo Glorious Poo' hero campaign positions the pet food brand within the CPG and food and beverage sector through a narrative focused on canine health. The live-action spot features a dog in a park setting, utilizing natural light and warm grading to establish a candid, outdoor atmosphere. Developed by agency 72andSunny Sydney with production by Good Oil, the commercial leans into horizontal framing and lively character interactions to tell its story. The project includes sound design by Elliot Wheeler at Turning Studios and media strategy by Alchemy One.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Navy
Pure White
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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