Lyka: Poo Glorious Poo - Reviews
Brand
Date
May 2026
Description
Lyka’s 'Poo Glorious Poo - Reviews' campaign highlights customer sentiment for the CPG brand through a series of energetic, testimonial-driven vignettes. The commercial leans into a warm aesthetic, capturing outdoor moments with pets and their owners in a sunlit garden setting. Created by agency 72andSunny Sydney with production by Good Oil, the work utilizes live-action technique to translate user reviews into visual storytelling. The project incorporates natural light and golden hour tones to establish its atmosphere, accompanied by a custom soundscape composed by Elliot Wheeler.
Style
Horizontal, Commercial, Action, Warm, Golden Hour
Techniques
Natural light
Industries
Background
Garden
Context
Advertising Campaign
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