Lyka’s 'Poo Glorious Poo - Reviews' campaign highlights customer sentiment for the CPG brand through a series of energetic, testimonial-driven vignettes. The commercial leans into a warm aesthetic, capturing outdoor moments with pets and their owners in a sunlit garden setting.
Created by agency 72andSunny Sydney with production by Good Oil, the work utilizes live-action technique to translate user reviews into visual storytelling. The project incorporates natural light and golden hour tones to establish its atmosphere, accompanied by a custom soundscape composed by Elliot Wheeler.
