Lyka
Poo Glorious Poo - Reviews
Brand
ProjectPoo Glorious Poo - Reviews
Date
May 2026
Description
Lyka’s campaign for Poo Glorious Poo—Reviews captures a series of customer reactions within a vibrant, natural light-focused commercial. The film follows a group gathered in a sunlit garden, centering on the tangible joy found in pet care, while integrating text overlays that highlight verified user experiences. Directed through Good Oil and developed by 72andSunny Sydney, the production relies on a warm aesthetic to frame its live-action sequences. The narrative is underscored by a score from Elliot Wheeler, with media strategy handled by Alchemy One.
Style
Horizontal, Commercial, Action, Warm, Golden Hour
Techniques
Natural light
Industries
CPG / Packaged Food
Background
Garden
Context
Advertising Campaign
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