Lyka
Poo Glorious Poo - Claims
May 2026
Lyka’s campaign for Poo Glorious Poo brings a high-energy, movement-focused approach to the pet food sector. The spot features an ensemble cast dancing in a park setting, leaning into a warm, inviting aesthetic that highlights the interaction between people and their dogs. Driven by a rhythmic, upbeat tempo, the live-action commercial captures a sunlit atmosphere. The creative production, led by 72andSunny Sydney with production by Good Oil, utilises natural light to create a bright, outdoor look. Sound design and music composition by Elliot Wheeler at Turning Studios anchor the visual action, with media strategy managed by Alchemy One.
Horizontal, Commercial, Action, Warm
Natural light
CPG / Packaged Food
Park
Advertising Campaign, TVC / TV Commercial
