Lyka: Poo Glorious Poo - Claims
Brand
Date
May 2026
Description
Lyka explores canine wellness in their 'Poo Glorious Poo' commercial, a project that highlights the intersection of pet nutrition and pet health. The film features a vibrant, rhythmic sequence of people and dogs interacting in a park setting. Directed through Good Oil, the production relies on natural light and an energetic live-action technique to capture the movement. 72andSunny Sydney led the creative direction, complemented by a bespoke score from Elliot Wheeler at Turning Studios, while Alchemy One managed the media strategy.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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