Lyka explores canine wellness in their 'Poo Glorious Poo' commercial, a project that highlights the intersection of pet nutrition and pet health. The film features a vibrant, rhythmic sequence of people and dogs interacting in a park setting.
Directed through Good Oil, the production relies on natural light and an energetic live-action technique to capture the movement. 72andSunny Sydney led the creative direction, complemented by a bespoke score from Elliot Wheeler at Turning Studios, while Alchemy One managed the media strategy.
