Kia Australia

Kia Australia · New Breed of Hybrid - 60"

Kia Australia makes a bold departure from traditional automotive advertising with the release of their latest sixty-second spot, New Breed of Hybrid. By subverting the literal interpretation of hybrid technology, the campaign centers on the juxtaposition of mythical centaurs—half-human, half-horse figures—set against a landscape that transitions from a moss-covered, dense forest to the vast, sun-drenched expanse of an open meadow. This cinematic commercial leans into a high-concept narrative that frames the vehicle as an extension of untamed nature. The execution relies heavily on sophisticated live-action technique, seamlessly integrated with VFX work led by Daniel Fletcher to ground these ethereal figures within the rugged, outdoor environment. The shifting color palettes, moving from the cool, diffused hues of a hidden grove to a warm, golden-hour glow on the plains, elevate the visual storytelling beyond a standard product showcase. With strategic creative development from Innocean Australia and a resonant, atmospheric soundscape by Massive Music Sydney, the film highlights the SUV as a vessel for exploration. This campaign successfully synthesizes electric and automotive branding, using the visual language of myth to emphasize the power and agility of the machine. The result is a refined, evocative piece of brand cinema that turns the concept of the hybrid vehicle into a visceral experience.

Kia Australia · EV5

Kia Australia’s campaign for the EV5 electric SUV leans into a clean, minimalist aesthetic, placing the vehicle within industrial and urban architectural settings. Using high-angle perspectives, the campaign captures the SUV against textured concrete surfaces, with long, dramatic shadows emphasizing the vehicle’s exterior lines and modern design. The series, which incorporates commercial photography and drone footage, features both white and blue models positioned across rooftop and roadway environments. The imagery relies on warm, natural light to create a consistent, high-contrast look throughout the campaign. Photographer Ian Butterworth and retoucher Electric Art led the visual production for this automotive project.

Kia Australia · New Breed of Hybrid - Sportage

In the latest campaign for Kia Australia, the brand leans into a surreal automotive narrative that challenges the boundaries of traditional vehicle marketing. Titled New Breed of Hybrid for the Sportage, the project positions the SUV as an intersection of nature and technology through an ambitious, high-concept lens. Set against a sprawling, arid landscape defined by rocky outcrops and dramatic, clouded skies, the visual story centers on a striking encounter between a blonde centaur and the sleek, industrial form of the new Sportage. This creative choice functions as a clever metaphor, bridging the gap between the organic, untamed world and the precision of modern engineering. The execution relies heavily on sophisticated live-action technique layered with seamless VFX visual effects, which allows the mythical creature to interact with the vehicle with believable gravitas. With creative vision provided by Innocean Australia, the cinematic aesthetic is further elevated by Daniel Fletcher, who handled the complex post-production and visual effects, ensuring the textures of the landscape and the car's reflective surface merge flawlessly. Accompanied by an evocative soundscape from Massive Music Sydney, the spot moves beyond standard performance-focused car ads, opting instead for a bold, atmospheric aesthetic that emphasizes scale and wonder. It is a masterclass in blending high-production polish with surreal storytelling to redefine the identity of the hybrid category in the electric and automotive industry.

Kia Australia · New Breed of Hybrid - 30"

Kia Australia redefines the narrative of modern mobility in their latest automotive campaign, New Breed of Hybrid. This thirty-second cinematic commercial masterfully bridges the divide between ancient mythology and contemporary engineering, pitting a powerful, primal centaur against the sleek performance of their latest SUV. The visual storytelling leans into an epic, atmospheric tone, oscillating between the deep, shadow-drenched mystery of a dense forest and the expansive clarity of sun-drenched grassy plains. This juxtaposition is brought to life through sophisticated live-action technique, where the raw, muscular energy of the creature mirrors the fluid, high-performance capability of the vehicle as it cuts through rugged terrain. The project is elevated by meticulous VFX and visual effects, ensuring the mythical elements feel grounded in a tangible, hyper-realistic environment. With creative output driven by Innocean Australia, the spot makes clever use of slow motion to accentuate the tactile details of the forest floor, from the texture of mud to the movement of dry grass. The final product is a cohesive exploration of power, underscored by the precise, immersive sound design of Massive Music Sydney and expert post-production work by Daniel Fletcher. By blending these high-octane elements, the campaign positions the hybrid vehicle not merely as a machine, but as a seamless extension of nature itself, successfully capturing the essence of a modern, evolving automotive landscape.

Kia Australia · Kia Tasman

Kia Australia · Tasman Town: Kerry & Boony

Kia Australia · Tasman Town: Lady Tasman