Kia Australia

Aug 2026

Kia Australia redefines the narrative of modern mobility in their latest automotive campaign, New Breed of Hybrid. This thirty-second cinematic commercial masterfully bridges the divide between ancient mythology and contemporary engineering, pitting a powerful, primal centaur against the sleek performance of their latest SUV. The visual storytelling leans into an epic, atmospheric tone, oscillating between the deep, shadow-drenched mystery of a dense forest and the expansive clarity of sun-drenched grassy plains. This juxtaposition is brought to life through sophisticated live-action technique, where the raw, muscular energy of the creature mirrors the fluid, high-performance capability of the vehicle as it cuts through rugged terrain. The project is elevated by meticulous VFX and visual effects, ensuring the mythical elements feel grounded in a tangible, hyper-realistic environment. With creative output driven by Innocean Australia, the spot makes clever use of slow motion to accentuate the tactile details of the forest floor, from the texture of mud to the movement of dry grass. The final product is a cohesive exploration of power, underscored by the precise, immersive sound design of Massive Music Sydney and expert post-production work by Daniel Fletcher. By blending these high-octane elements, the campaign positions the hybrid vehicle not merely as a machine, but as a seamless extension of nature itself, successfully capturing the essence of a modern, evolving automotive landscape.

Commercial, Cinematic

Live-action Technique, Slow motion, VFX / visual effects

Luxury Automotive, Automotive