Kia Australia

Aug 2026

In the latest campaign for Kia Australia, the brand leans into a surreal automotive narrative that challenges the boundaries of traditional vehicle marketing. Titled New Breed of Hybrid for the Sportage, the project positions the SUV as an intersection of nature and technology through an ambitious, high-concept lens. Set against a sprawling, arid landscape defined by rocky outcrops and dramatic, clouded skies, the visual story centers on a striking encounter between a blonde centaur and the sleek, industrial form of the new Sportage. This creative choice functions as a clever metaphor, bridging the gap between the organic, untamed world and the precision of modern engineering. The execution relies heavily on sophisticated live-action technique layered with seamless VFX visual effects, which allows the mythical creature to interact with the vehicle with believable gravitas. With creative vision provided by Innocean Australia, the cinematic aesthetic is further elevated by Daniel Fletcher, who handled the complex post-production and visual effects, ensuring the textures of the landscape and the car's reflective surface merge flawlessly. Accompanied by an evocative soundscape from Massive Music Sydney, the spot moves beyond standard performance-focused car ads, opting instead for a bold, atmospheric aesthetic that emphasizes scale and wonder. It is a masterclass in blending high-production polish with surreal storytelling to redefine the identity of the hybrid category in the electric and automotive industry.

Cinematic, Surreal

Live-action Technique, VFX / visual effects

Electric / EV, Automotive