Kia Australia

EV5

Brand

Kia Australia

ProjectEV5

Date

Jan 2025

Description

Kia Australia’s campaign for the EV5 electric SUV leverages high-angle perspectives and dramatic natural light to showcase the vehicle within industrial and urban architectural settings. The campaign imagery emphasizes the SUV's exterior lines and minimalist design by contrasting the modern vehicle against weathered concrete textures and expansive outdoor environments. Photography by Ian Butterworth and retouching by Electric Art define the visual execution, utilizing clean commercial lighting and long shadows to anchor the vehicles in each setting. The campaign, which includes both vertical and horizontal formats, incorporates distinct typography and consistent branding across its range-wide advertising assets.

Style

Commercial, Clean, Horizontal

Industries

Electric / EV

Color

Pure White

Jet Black

Context

Advertising Campaign