Kathmandu
Featured Kathmandu projects
This week's top Kathmandu projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kathmandu · Go your own way | Kathmandu Trailhead x The Inspired Unemployed
This commercial campaign for Kathmandu, titled 'Go Your Own Way,' features The Inspired Unemployed navigating outdoor terrain in performance apparel. Produced and directed by the team at Motion Sickness, the project highlights the brand's connection to adventure through a cinematic lens. The execution leans into a warm, nostalgic colour palette paired with natural light to frame the gear in an authentic, expansive environment. Developed as a multi-disciplinary effort, the production captures live-action sequences that emphasise the utility of the Kathmandu Trailhead collection. Motion Sickness handled the end-to-end creative production, including post-production and sound design, to maintain a consistent tone across the spot.
Project Kathmandu · The Thief
The Thief campaign for Kathmandu positions the brand’s outdoor apparel within rugged, alpine environments. Photographed by Sarah Adamson and produced by Belinda Blooman, the project captures performance gear in active, natural settings through a documentary lens. The imagery emphasizes movement and the brand’s technical utility, utilizing natural light and high-speed freeze techniques to maintain a clean, commercial aesthetic. Developed in collaboration with agency Special Australia and production house Photoplay Photography, the series depicts hikers and adventurers across expansive mountainous landscapes. The work leans into a lifestyle narrative, focusing on the interplay between technical outerwear and the expansive, natural terrain of the outdoors.
Kathmandu · Primaloft
Kathmandu’s Primaloft brand video, produced by Rabbit, investigates the intersection of consumer manufacturing and environmental impact. The narrative draws a direct line between the ubiquity of industrial retail goods and the resulting accumulation of waste in natural landscapes. The film utilizes a documentary-style approach to capture the scale of production and the visual reality of plastic pollution. Through high-contrast imagery and dynamic editing, the piece frames the tension between industrial output and environmental preservation, incorporating drone footage to provide a broader perspective on the landscape. The execution relies on live-action technique and golden hour lighting to ground the conversation around sustainable production.
Kathmandu · Summer Never Sleeps
Kathmandu’s campaign, Summer Never Sleeps, captures the experience of nocturnal outdoor exploration through an atmospheric narrative. The commercial centers on moments of connection and adventure, moving from campfire gatherings to dawn cycling excursions across misty terrain. Directed with an analogue film aesthetic, the cinematography utilizes moody lighting and rich textures to frame the landscape. The project was created in partnership with Special Group NZ and produced by Scoundrel, with post-production provided by bEpic and audio work by BAS Productions.
Kathmandu · Outside, Your Comfort Zone – The Morning Routine
Kathmandu explores the intersection of domestic habit and wilderness living in 'Outside, Your Comfort Zone – The Morning Routine.' The campaign film, produced by Motion Sickness, shifts the perspective of a daily ritual by placing a quiet, grounded morning sequence within a sprawling natural landscape. The execution relies on live-action techniques to contrast intimate, granular details like a wooden toothbrush against the scale of a riverfront setting. The visual language utilizes warm, desaturated color grading and a combination of tight, macro framing and sweeping wide shots to maintain a clean, grounded aesthetic throughout the piece.
Kathmandu · Outside, Your Comfort Zone – Like A Log
Kathmandu introduces the Outside, Your Comfort Zone campaign with a cinematic commercial focusing on the brand’s performance apparel. The piece centers on a quiet, nocturnal theme, capturing a scene of restful sleep under a blue blanket, punctuated by the signature red Kathmandu garment. Produced by the team at Motion Sickness, the project employs a desaturated, cool color palette to maintain a calm, serene aesthetic. The execution utilizes live-action technique and analogue film, grounding the outdoor-focused imagery in a tranquil atmosphere.
Kathmandu · Outside, Your Comfort Zone – Shower Thoughts
Kathmandu’s 'Outside, Your Comfort Zone – Shower Thoughts' campaign captures the tactile experience of outdoor immersion. Through macro-style, cinematic cinematography, the film focuses on the interplay of water, stone, and forest foliage to define the brand’s connection to nature. Developed by Motion Sickness, the film balances a warm, analogue aesthetic with detailed, intimate close-ups. The project utilizes natural light to highlight textures in an outdoor apparel setting, leaning into a grainy, organic visual language.
Kathmandu · Outside, Your Comfort Zone – Night Light
Kathmandu’s campaign, 'Outside, Your Comfort Zone – Night Light,' captures the solitude and stillness of the wilderness after dark. The piece leans into a raw, documentary aesthetic, utilizing grainy, analogue-inspired visuals to ground the experience in the natural environment. Created by Motion Sickness, the project observes a lone figure navigating a coastal landscape under the glow of a headlamp. Through a series of tight shots focusing on the interaction between light and shadow, the film emphasizes a minimalist connection to the outdoors, highlighting the silhouette of the subject against a twilight sky and the expansive, dark sea.
Kathmandu · Outside, Your Comfort Zone – BTS
This behind-the-scenes production document captures the technical orchestration of the Kathmandu 'Outside, Your Comfort Zone' campaign. Filmed across diverse outdoor terrains, the content showcases the crew navigating rocky environments, dense woodland, and riverbanks to capture the brand's performance apparel in action. Developed by Motion Sickness, the production process utilizes drone footage and natural light to frame the crew's interactions with the landscape. The documentary-style edit emphasizes the interplay between the production team's equipment and the rugged, natural setting during golden hour.
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