Kathmandu

Kathmandu · Go your own way | Kathmandu Trailhead x The Inspired Unemployed

Kathmandu · The Thief

The Thief campaign for Kathmandu positions the brand’s outdoor apparel within rugged, alpine environments. Photographed by Sarah Adamson and produced by Belinda Blooman, the project captures performance gear in active, natural settings through a documentary lens. The imagery emphasizes movement and the brand’s technical utility, utilizing natural light and high-speed freeze techniques to maintain a clean, commercial aesthetic. Developed in collaboration with agency Special Australia and production house Photoplay Photography, the series depicts hikers and adventurers across expansive mountainous landscapes. The work leans into a lifestyle narrative, focusing on the interplay between technical outerwear and the expansive, natural terrain of the outdoors.

Kathmandu · Summer Never Sleeps

Kathmandu · Primaloft

Kathmandu’s Primaloft brand video, produced by Rabbit, investigates the intersection of consumer manufacturing and environmental impact. The narrative draws a direct line between the ubiquity of industrial retail goods and the resulting accumulation of waste in natural landscapes. The film utilizes a documentary-style approach to capture the scale of production and the visual reality of plastic pollution. Through high-contrast imagery and dynamic editing, the piece frames the tension between industrial output and environmental preservation, incorporating drone footage to provide a broader perspective on the landscape. The execution relies on live-action technique and golden hour lighting to ground the conversation around sustainable production.

Kathmandu · Outside, Your Comfort Zone – The Morning Routine

Kathmandu · Outside, Your Comfort Zone – Like A Log

Kathmandu · Outside, Your Comfort Zone – Shower Thoughts

Kathmandu · Outside, Your Comfort Zone – Night Light

Kathmandu · Outside, Your Comfort Zone – BTS