Kathmandu: The Thief

Brand

Kathmandu

Date

Jun 2024

Description

The Thief campaign for Kathmandu positions the brand’s outdoor apparel within rugged, alpine environments. Photographed by Sarah Adamson and produced by Belinda Blooman, the project captures performance gear in active, natural settings through a documentary lens. The imagery emphasizes movement and the brand’s technical utility, utilizing natural light and high-speed freeze techniques to maintain a clean, commercial aesthetic. Developed in collaboration with agency Special Australia and production house Photoplay Photography, the series depicts hikers and adventurers across expansive mountainous landscapes. The work leans into a lifestyle narrative, focusing on the interplay between technical outerwear and the expansive, natural terrain of the outdoors.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Background

Mountain

Context

Advertising Campaign