Two hikers in waterproof jackets exploring a rocky landscape while a kea bird carrying a red wallet perches on a backpack

Two people outdoors in outdoor apparel kicking legs up playfully with a mountainous landscape behind them under a cloudy sky.

Three hikers in outdoor gear leap across a grassy hill while pointing at a flying bird against snowy mountains.

Hiker with a map covering their face wearing a navy blue jacket and red backpack against a mountain landscape.

Two people lying on their backs in tall grass on a hillside overlooking a large lake and distant mountains

Two pairs of legs sticking up from a grassy field wearing hiking boots and brightly colored socks against snow-capped mountains and a clear sky

Man in a bright blue jacket yelling with arms outstretched on a grassy hill overlooking a lake and mountains

Two people leaning backward dramatically on a grassy hill in front of large mountain peaks under a clear sky.

Woman wearing a hooded puffer coat standing in a grassy landscape with mountains under a blue sky

Kathmandu The Thief 2024

About

The Thief campaign for Kathmandu positions the brand’s outdoor apparel within rugged, alpine environments. Photographed by Sarah Adamson and produced by Belinda Blooman, the project captures performance gear in active, natural settings through a documentary lens. The imagery emphasizes movement and the brand’s technical utility, utilizing natural light and high-speed freeze techniques to maintain a clean, commercial aesthetic. Developed in collaboration with agency Special Australia and production house Photoplay Photography, the series depicts hikers and adventurers across expansive mountainous landscapes. The work leans into a lifestyle narrative, focusing on the interplay between technical outerwear and the expansive, natural terrain of the outdoors.