Kathmandu
The Thief
Jun 2024
Kathmandu introduces The Thief, an outdoor apparel campaign that captures the unpredictable nature of alpine exploration. Photographed by Sarah Adamson and produced by Belinda Blooman, the project leans into a sense of spontaneous adventure, placing performance gear within rugged, high-altitude landscapes. The visuals move between dynamic action and quiet moments of rest, emphasizing the technical utility of the garments against sweeping, natural backdrops. Developed in collaboration with Special Australia and Photoplay Photography, the campaign utilizes a clean, warm aesthetic to highlight the durability of the apparel. Using high-speed freeze and natural light techniques, the imagery captures both the scale of the environment and the expressive, lighthearted reactions of those traversing the terrain.
Horizontal, Commercial, Warm
Natural light
Outdoor & Performance Apparel
Mountain
Advertising Campaign
