Kathmandu’s Primaloft brand video, produced by Rabbit, investigates the intersection of consumer manufacturing and environmental impact. The narrative draws a direct line between the ubiquity of industrial retail goods and the resulting accumulation of waste in natural landscapes.
The film utilizes a documentary-style approach to capture the scale of production and the visual reality of plastic pollution. Through high-contrast imagery and dynamic editing, the piece frames the tension between industrial output and environmental preservation, incorporating drone footage to provide a broader perspective on the landscape. The execution relies on live-action technique and golden hour lighting to ground the conversation around sustainable production.
