Kathmandu’s campaign, Summer Never Sleeps, captures the experience of nocturnal outdoor exploration through an atmospheric narrative. The commercial centers on moments of connection and adventure, moving from campfire gatherings to dawn cycling excursions across misty terrain.
Directed with an analogue film aesthetic, the cinematography utilizes moody lighting and rich textures to frame the landscape. The project was created in partnership with Special Group NZ and produced by Scoundrel, with post-production provided by bEpic and audio work by BAS Productions.
