John West
Featured John West projects
This week's top John West projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
John West · Bear
John West introduces a transformative narrative in this cinematic commercial for the Bear project. The spot features a striking transition from a wilderness river setting, where a mother bear and cub fish in a mountain environment, to a human actor. Leaning into a live-action technique, the project utilizes raw aesthetic choices to ground the visual reveal. Daniel Fletcher led the post-production and VFX efforts to manage the transition from the wildlife imagery to the human identity.
John West · The Cub
John West’s campaign 'The Cub' presents a narrative set against the dramatic backdrop of an Alaskan river. Through a series of interactions between a mother grizzly bear and her offspring, the spot leans into a cinematic visual language characterized by atmospheric natural lighting and cool color grading. Produced by Clemenger BBDO Melbourne, the commercial employs realistic live-action techniques alongside VFX to explore the wilderness setting. The project features production support from Anastasia Castell, post-production and visual effects by LBB Admin, and sound design by Birdbrain.
John West · 30" OLV
This 30-second online video commercial for John West, produced by The Sweetshop AU with creative from Clemenger BBDO Australia, juxtaposes scenic nature cinematography with a humorous narrative twist. The spot features live-action technique and VFX to depict a mother grizzly bear and her cub foraging along an Alaskan riverbank before revealing a man in a costume. The production integrates cinematic visuals and a warm color palette to establish its setting. Post-production by Alt. VFX facilitated the transitions between the riverbank sequences and the final reveal. Sound and music direction were provided by Birdbrain, with media planning handled by OMD Australia.
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