John West
Bear
Brand
ProjectBear
Date
Jun 2026
Description
John West’s latest commercial spot, 'Bear,' leans into high-fidelity production to subvert expectations within the CPG sector. The narrative juxtaposes wildlife imagery with a character reveal set against a mountain river backdrop, employing live-action technique alongside intricate post-production. The project features visual effects and post-production by Daniel Fletcher. The execution combines cinematic scale with raw, naturalistic environments to ground the visual narrative.
Style
Horizontal, Cinematic, Raw
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Background
Road
Context
TVC / TV Commercial
Associated creatives
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