John West: Bear
Brand
Date
Jun 2026
Description
John West introduces a transformative narrative in this cinematic commercial for the Bear project. The spot features a striking transition from a wilderness river setting, where a mother bear and cub fish in a mountain environment, to a human actor. Leaning into a live-action technique, the project utilizes raw aesthetic choices to ground the visual reveal. Daniel Fletcher led the post-production and VFX efforts to manage the transition from the wildlife imagery to the human identity.
Style
Horizontal, Cinematic, Raw
Techniques
VFX / visual effects
Industries
Background
Road
Context
TVC / TV Commercial
Associated creatives
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