John West

30" OLV

Brand

Date

Feb 2026

Description

John West introduces a playful 30-second online video commercial that subverts expectations through a blend of live-action technique and detailed VFX / visual effects. The narrative centers on a scenic Alaskan riverbank, tracking a grizzly bear mother and cub before transitioning into a humorous reveal of the human reality behind the scene. Developed by Clemenger BBDO Australia, the spot utilizes a cinematic approach to frame its outdoor environment. The production was managed by The Sweetshop AU, with post-production oversight from Alt. VFX, while sound design and music curation were handled by Birdbrain. Media planning for the campaign was provided by OMD Australia.

Style

Horizontal, Cinematic, Warm

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Chocolate

Forest Green

Background

Road

Context