John West 30" OLV 2026

About

This 30-second online video commercial for John West, produced by The Sweetshop AU with creative from Clemenger BBDO Australia, juxtaposes scenic nature cinematography with a humorous narrative twist. The spot features live-action technique and VFX to depict a mother grizzly bear and her cub foraging along an Alaskan riverbank before revealing a man in a costume. The production integrates cinematic visuals and a warm color palette to establish its setting. Post-production by Alt. VFX facilitated the transitions between the riverbank sequences and the final reveal. Sound and music direction were provided by Birdbrain, with media planning handled by OMD Australia.