John West: 30" OLV

Brand

Date

Feb 2026

Description

This 30-second online video commercial for John West, produced by The Sweetshop AU with creative from Clemenger BBDO Australia, juxtaposes scenic nature cinematography with a humorous narrative twist. The spot features live-action technique and VFX to depict a mother grizzly bear and her cub foraging along an Alaskan riverbank before revealing a man in a costume. The production integrates cinematic visuals and a warm color palette to establish its setting. Post-production by Alt. VFX facilitated the transitions between the riverbank sequences and the final reveal. Sound and music direction were provided by Birdbrain, with media planning handled by OMD Australia.

Style

Horizontal, Cinematic, Warm

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Chocolate

Forest Green

Background

Road

Context