John West’s campaign 'The Cub' presents a narrative set against the dramatic backdrop of an Alaskan river. Through a series of interactions between a mother grizzly bear and her offspring, the spot leans into a cinematic visual language characterized by atmospheric natural lighting and cool color grading.
Produced by Clemenger BBDO Melbourne, the commercial employs realistic live-action techniques alongside VFX to explore the wilderness setting. The project features production support from Anastasia Castell, post-production and visual effects by LBB Admin, and sound design by Birdbrain.
