John West: The Cub
Brand
Date
Feb 2026
Description
John West’s campaign 'The Cub' presents a narrative set against the dramatic backdrop of an Alaskan river. Through a series of interactions between a mother grizzly bear and her offspring, the spot leans into a cinematic visual language characterized by atmospheric natural lighting and cool color grading. Produced by Clemenger BBDO Melbourne, the commercial employs realistic live-action techniques alongside VFX to explore the wilderness setting. The project features production support from Anastasia Castell, post-production and visual effects by LBB Admin, and sound design by Birdbrain.
Style
Horizontal, Action, Cinematic, Cool
Techniques
VFX / visual effects
Industries
Color
Chocolate
Charcoal
Navy
Background
River
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.