JBL: Pump Up The Volume
Brand
Date
Apr 2025
Description
JBL presents 'Pump Up The Volume,' a cinematic commercial campaign that blends high-end art direction with an emphasis on rich, tactile aesthetics. The production moves through a series of rhythmic, stylized vignettes, set within warmly lit, vibrant interiors that draw on 1970s-inspired visual cues. The film features a diverse cast interacting with classic audio gear and vinyl records, using live-action techniques to emphasize texture and interior design. Creative and agency production was led by Havas Worldwide London, with music supervision provided by Sizzer.
Style
Lifestyle, Horizontal, Cinematic, 1970s
Industries
Color
Blush
Forest Green
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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