Issey Miyake
Issey Miyake's architectural pleating, sculptural silhouettes and minimalist fashion campaigns
Featured Issey Miyake projects
This week's top Issey Miyake projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Issey Miyake · Spring 2025 Ad Campaign
Issey Miyake’s Spring 2025 campaign masterfully bridges the divide between industrial labor and high-concept luxury fashion, creating a visual narrative that celebrates the intricate geometry inherent in the house’s legacy. Under the guidance of creative director Satoshi Kondo, the project channels a meditative, rigorous aesthetic, utilizing the lens of photographer Jamie Hawkesworth to document both the movement of the human form and the raw environments that birth such innovation. The collection is defined by an uncompromising structural approach, with garments that shift between architectural precision and organic drape. Through an editorial approach to commercial photography, the campaign leans into a monochromatic palette and low-key chiaroscuro lighting, which serves to emphasize the tactile quality of the signature pleats and paper-like textures. Models like Betsy Gaghan provide a calm, deliberate presence that balances the stark minimalism of the set, while subtle contributions from hair stylist Shingo Shibata and makeup artist Kanako Takase ensure the focus remains entirely on the sculptural silhouettes of the attire. By juxtaposing the precision of the studio portrait with the raw, documentary-style reality of a workshop floor, the campaign recontextualizes the brand, proving that true luxury lies in the marriage of utility and art. The result is a series of cinematic, natural light compositions that highlight the mathematical beauty of the garments, leaving viewers to contemplate the deliberate interplay of shadow, texture, and negative space.
Project Issey Miyake · ISSEY MIYAKE FW 2025-2026
The Issey Miyake Fall/Winter 2025-2026 collection editorial showcases a series of studio portraits that highlight the house's signature architectural silhouettes and sculptural garment construction. Designer Satoshi Kondo emphasizes movement and volume through a interplay of vibrant monochrome palettes and layered, tactile textures, ranging from oversized knits to structured tailoring. Photographer Osma Harvilahti captures the collection against clean, neutral seamless backdrops, utilizing a mix of hard directional shadows and soft, diffused light to define the fluid drape of each ensemble. The series features models Naomi Apajok, Li Rui Xue, and Roxane Plaza, with hair styling by Yuji Okuda and makeup artistry by Satoko Watanabe. The work leans into minimalist aesthetics, focusing on clean lines and precision in form.
Project Issey Miyake · Pleats Please F/W 25 Campaign
For the Pleats Please Fall/Winter 25 campaign, Issey Miyake explores the kinetic potential of its signature micro-pleated textiles. Photographed by Betina du Toit, the series captures models in a range of dynamic, high-speed poses, with fabric silhouettes reacting fluidly to airborne movement against a stark, high-key white background. The imagery leans into a minimalist aesthetic, prioritising the sculptural qualities of the garments. By employing freeze-motion techniques, the campaign highlights the accordion-like architecture and intricate texture of the collection, with styling from Yumiko Hikage and makeup by Rebecca Wordingham reinforcing the expressive, clean-lined silhouettes. Casting was directed by Barbara Blanchard, featuring models Alanna Archibald, Hella Thomale, Lilou Le Sergent, Lydia Celesta, and Seng I U.
Project Issey Miyake · Issey Miyake F/W 2025 Campaign
The Issey Miyake Fall/Winter 2025 campaign captures the collection’s focus on sculptural silhouettes and structural textiles. Photographed by Jamie Hawkesworth, the series moves between indoor architectural environments and textured outdoor settings to frame the seasonal range. Working with stylist Brian Molloy, the imagery highlights the interplay of patterns and heavy knits. The creative execution utilizes warm, directional light and analogue film techniques, paired with monochrome palettes to emphasize the avant-garde detailing of the garments. Hair by Gary Gill and makeup by Lucia Pica complete the editorial look, featuring model Betsy Gaghan across the campaign.
Project Issey Miyake · Homme Plissé Issey Miyake AW 25/26 Campaign
The Homme Plissé Issey Miyake Autumn/Winter 2025/2026 campaign leans into structural minimalism, documenting the collection's signature pleating and abstract patterns through a refined lens. Captured by photography duo Lola + Pani, the visuals pair studio portraits with textural nature studies of weathered stone to emphasize the collection's tactile qualities. The series utilizes soft, directional lighting and neutral backdrops to maintain a clean editorial focus. The styling, featuring complex layering and graphic accents, is complemented by hair styling from Naoki Komiya and makeup by Crystabel Efemena Riley. The campaign captures an earthy, disciplined aesthetic across its portraiture and detail-oriented frames.
Project Issey Miyake · ISSEY MIYAKE SS 2025
The Issey Miyake SS 2025 collection campaign highlights the intersection of architectural form and textile innovation. Photographed by Osma Harvilahti, the editorial series leans into a minimalist aesthetic, utilizing a stark, clean white backdrop to place total emphasis on the sculptural silhouettes and intricate pleating synonymous with the brand. Models Mauve Dupuy and Nuage Lepage bring these complex garments to life through fluid, precise movement. Fashion editor Hannes Hetta curates an avant-garde selection of layered, draped, and heavily tailored pieces, ranging from monochromatic voluminous ensembles to asymmetric wrap designs. The production prioritizes texture and geometric structure, with hair styling by Yuji Okuda and makeup by Satoko Watanabe maintaining a crisp, polished finish. The project effectively captures the tactile nature of the fabric through even, bright studio lighting, creating a study in volume and architectural design.
Project Issey Miyake · Pleats Please F/W 24
The Issey Miyake Pleats Please Fall/Winter 2024 campaign presents a minimalist study in garment construction and fabric manipulation. Captured against a seamless white studio backdrop, the imagery leans into a clean, editorial aesthetic that prioritizes the architectural geometry of the collection’s signature pleated textiles. Bright, even lighting serves to accentuate the dimensional textures and fluid silhouettes across a vibrant palette of emerald green, cobalt blue, and warm autumnal tones. Photographed by Amit, the project emphasizes a modern, sculptural approach to fashion portraiture. Styling by Kanako B Koga pairs these distinctive pieces with strategic color-blocking, while hair by Yuji Okuda and makeup by Satoko Watanabe maintain a refined, cohesive look across both solo and group compositions. The casting, directed by Barbara Blanchard, features a diverse ensemble of models who bring a dynamic, approachable energy to the series.
Project Issey Miyake · PLEATS PLEASE ISSEY MIYAKE 2025
The Pleats Please Issey Miyake 2025 campaign explores the intersection of movement and textile design. Captured by photographer Betina du Toit, the project highlights the brand's signature pleated garments, emphasizing their sculptural form through a series of dynamic, action-oriented frames. Featuring models Akolde Meen, Edwina Preston, and Sculy Mejia, the fashion editorial utilises high-contrast lighting and clean, studio-based compositions to document the collection. The imagery focuses on the structural depth of the fabric, complemented by hair styling from Yumiko Hikage and makeup by Rebecca Wordingham. The production was supported by casting director Barbara Blanchard and manicurist Chloe Desmarchelier, maintaining a consistent minimalist aesthetic throughout the visual series.
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