Issey Miyake

Jan 2025

Issey Miyake’s Spring 2025 campaign masterfully bridges the divide between industrial labor and high-concept luxury fashion, creating a visual narrative that celebrates the intricate geometry inherent in the house’s legacy. Under the guidance of creative director Satoshi Kondo, the project channels a meditative, rigorous aesthetic, utilizing the lens of photographer Jamie Hawkesworth to document both the movement of the human form and the raw environments that birth such innovation. The collection is defined by an uncompromising structural approach, with garments that shift between architectural precision and organic drape. Through an editorial approach to commercial photography, the campaign leans into a monochromatic palette and low-key chiaroscuro lighting, which serves to emphasize the tactile quality of the signature pleats and paper-like textures. Models like Betsy Gaghan provide a calm, deliberate presence that balances the stark minimalism of the set, while subtle contributions from hair stylist Shingo Shibata and makeup artist Kanako Takase ensure the focus remains entirely on the sculptural silhouettes of the attire. By juxtaposing the precision of the studio portrait with the raw, documentary-style reality of a workshop floor, the campaign recontextualizes the brand, proving that true luxury lies in the marriage of utility and art. The result is a series of cinematic, natural light compositions that highlight the mathematical beauty of the garments, leaving viewers to contemplate the deliberate interplay of shadow, texture, and negative space.

Editorial, Editorial

Natural light

Luxury Fashion Houses, Fashion, Fashion