Instyle
Featured Instyle projects
This week's top Instyle projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Instyle · Sistherhood
Sistherhood, a fashion editorial project for Instyle, explores the intersection of high-concept design and pastoral settings. Photographed by Tobias Delcroix, the series draws on natural landscapes, from misty riverbanks to dense woodland environments, to anchor its detailed tailoring and layered ensembles. Technically driven by natural light and a clean, editorial aesthetic, the images incorporate grainy textures and analogue film techniques. The composition prioritizes a dialogue between the structured fabrics—including cable-knit, pinstripe, and delicate lace—and the rugged, earthy tones of the surrounding terrain.
Project Instyle · Spring 24
Instyle’s Spring 24 editorial campaign explores contemporary menswear through a series of cinematic vignettes. Photographed by Adrian Price, the project leans into a nostalgic aesthetic, utilising natural light and analogue film techniques to capture a relaxed, lived-in atmosphere across both urban street settings and domestic interiors. Fashion stylist Patrick Zaczkiewicz complements the visual narrative with a focus on pattern and texture, featuring an eclectic mix of knitwear, velvet, and tailored suiting. Hair stylist Michael Brennan delivers consistent grooming throughout the series, while production by APRH Productions ties the diverse locations—ranging from pub interiors to sun-drenched city blocks—into a cohesive lookbook.
Project Instyle · The New Normal
The New Normal for Instyle is a fashion editorial project captured by photographer Tim Ashton. The series leans into a warm, naturalistic aesthetic, utilizing analogue film and golden hour lighting to document a range of outdoor and diner-based settings. Featuring talent Selena Gomez, the work explores a collection of textured patterns, ruffled silhouettes, and layered knits against diverse landscapes, from desert town streets to manicured garden paths. The creative production was led by styling from Rachel Wayman, with hair by Graham Nation and make-up by Lilly Keys. APRH Productions provided the production support for the shoot, ensuring the cinematic and fluid movement of the subjects across the varied editorial environments.
Project Instyle · Desert Flower
Instyle’s 'Desert Flower' project is a fashion editorial series that places high-concept designer pieces within a vast, arid landscape. The imagery leans into a cinematic, rugged aesthetic, contrasting voluminous, textured garments—ranging from metallic fringe to layered leather and quilted outerwear—against the raw, earthy backdrop of remote mountain roads and desert scrub. Shot on location, the series utilises natural light to ground the editorial styling. The work features creative direction by Justine Cullen and photography by Tim Ashton, with fashion styling by Rachel Wayman. The production, managed by APRH Productions, employs an analogue film technique to capture its atmospheric, grain-rich aesthetic.
Project Instyle · Editorial
Instyle presents an editorial fashion series captured by photographer Cameron Krone. The project focuses on structured silhouettes and material texture, set against a clean, minimalist studio backdrop. Each frame highlights precise tailoring, from layered knitwear and asymmetrical hems to monochromatic ensembles. The work employs soft lighting to emphasize textile details and high-contrast accessories, leaning into a vertical editorial aesthetic.
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