Instyle

Jan 2024

The New Normal for Instyle is a fashion editorial project captured by photographer Tim Ashton. The series leans into a warm, naturalistic aesthetic, utilizing analogue film and golden hour lighting to document a range of outdoor and diner-based settings. Featuring talent Selena Gomez, the work explores a collection of textured patterns, ruffled silhouettes, and layered knits against diverse landscapes, from desert town streets to manicured garden paths. The creative production was led by styling from Rachel Wayman, with hair by Graham Nation and make-up by Lilly Keys. APRH Productions provided the production support for the shoot, ensuring the cinematic and fluid movement of the subjects across the varied editorial environments.

Editorial, Warm, Vertical

Natural light

Editorial