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Close-up of a dark-haired woman resting her head on her arm inside a booth at a diner.

Woman in floral print gown posing in front of a white hammock outdoors in a park

Woman in striped sweater and dark tulle skirt by a swimming pool under yellow umbrellas

Close-up portrait of a woman with long dark hair wearing a blue and white patterned shirt against a vibrant background of pink flowers.

Woman in white striped sweater and long red skirt standing outdoors near a giant green dinosaur sculpture.

Black and white editorial portrait of a woman in a patterned ruffled dress running across a manicured lawn near tall palm trees.

Woman with long dark hair wearing a light blue set and white tights standing on a sunny street with palm trees and mountains

Woman in patterned ruffled dress running across a manicured lawn framed by dense tall hedges in a black and white editorial photograph.

Close-up portrait of a dark-haired young woman wearing a white, red, and blue striped polo shirt under a bright sky.

Woman wearing a blue headband and tan shirt sitting at an outdoor cafe table with a drink and lemons.

Woman resting her arms on a diner table in a booth, wearing a floral patterned dress.

Selena Gomez wearing a patterned multi-color knitted dress standing beside an outdoor stone water fountain for Instyle

Instyle The New Normal 2024

About

The New Normal for Instyle is a fashion editorial project captured by photographer Tim Ashton. The series leans into a warm, naturalistic aesthetic, utilizing analogue film and golden hour lighting to document a range of outdoor and diner-based settings. Featuring talent Selena Gomez, the work explores a collection of textured patterns, ruffled silhouettes, and layered knits against diverse landscapes, from desert town streets to manicured garden paths. The creative production was led by styling from Rachel Wayman, with hair by Graham Nation and make-up by Lilly Keys. APRH Productions provided the production support for the shoot, ensuring the cinematic and fluid movement of the subjects across the varied editorial environments.